(PRWEB UK) 29 January 2013
A new study has found that 66% of smartphone users are more worried about privacy on their device than they were a year ago. The survey carried out by TRUSTe found that a further 79% of respondents said they would avoid using smartphone apps that they don’t believe protect their privacy online.
The most popular reason to worry about privacy was the possibility of having smartphone hacked, or infected with viruses that may lead to identity or secretive information such as passwords or bank details being stolen. The online survey asked over 2,000 adults about online worries and concluded that 88% of British users worry about privacy online, a similar figure to the previous year, 2012, which reported 90%.
SEO Positive, one of the UK’s leading search engine optimisation, pay per click and reputation management agencies, takes interest in surveys regarding e-commerce and the use of apps. Ben Austin, Managing Director of the company explained, ‘More and more of us are making the move over to smartphones so it is no wonder we are becoming more cautious of our privacy and important details as these phones become capable of various complicated things like online banking, payment processing and money transfers. On the other hand it is a positive finding that most are aware of the threat of viruses or hacking and can take steps to prevent their data being stolen.’
SEO Positive continues to follow consumer surveys regarding smartphone developments.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.