Cincinnati, OH (PRWEB) January 31, 2013
With 27 years of experience as small business owners, Karen and Mike Byars know a thing or two about managing the day-to-day rigors of a business enterprise. Through the launch of their new Fresh Coat Painters painting franchise, the couple is looking to satisfy the need for professional painting services in their Marietta, Ga. Community. “We wanted a business we could believe in and we could support,” Karen said. “Mike did a lot of research and found other franchises but when he discovered Fresh Coat, we found it to be very appealing.”
The Byars have seen the competition in action thanks to owning rental properties and while hiring painters to paint their own home and have always had a tacit interest in the home improvement industry, Karen said. When it came time to branch out with a new venture, it made sense to turn such a passing interest into a fixed association. Much like with their existing insurance agency, their franchise depends on managing relationships, with both customers and employees.
“What stood out most was the honesty and integrity of the company. As business owners we know reputation is the utmost thing. We are very impressed with the Fresh Coat way of serving clients with such an honest approach,” Mike said. “It's amazing how similar the two businesses mirror each other. The same basic principles apply all the way from dealing with clients to building and managing the business.”
Bernard Brozek, president of Fresh Coat, said its franchise owners understand the importance of building a business by providing services that are noteworthy. “Just as Karen and Mike indicated, the clients expect owners to adhere to the principals behind the Fresh Coat business model: provide professional services and build long-term relationships. Those basics are often ignored by many in the painting industry.”
“Honesty and professionalism are the foundation of our business model,” he said. “We are striving to alter the image of the painting industry because its reputation has been tarnished by too many fly-by-night operators. That image has lowered the trust levels of potential clients who often complain of no-shows, unfinished projects or sloppy work. With our structure, clients get the best skills of all involved from their first phone call throughout the project and into the follow-up.”
Since completing their first job late last year, the benefits and support of owning a Fresh Coat franchise, as envisioned, have come to fruition. “The back office support is very important to us. The system allows us to focus our time on what makes our business profitable,” Mike said.
Fresh Coat owners have a range of corporate offerings that support their clients and make the process smoother, including a 24/7 call center, proprietary EPIC estimating system, Paint Now-Pay Later same-Fresh as-cash financing, Automatic Touch-Up for businesses, and fund-raising opportunities for charities. Additionally, Fresh Coat owners hire their own personnel, and never use sub-contractors. As a result, they can more effectively guide the operation and provide more support to the painters. All Fresh Coat painters undergo drug testing and background checks are fully licensed and bonded.
“Our owners understand that running a painting business isn't about painting," Brozek said. “It's about the client's entire experience from that first call to the job completion and beyond. It's about building a long-term relationship."
Their adherence to such a tried-and-true business standard is already paying off. Thanks to word-of-mouth recommendations, flyers, and a mailer campaign, the result has been a Fresh Coat franchise that continues to grow, even during the characteristically slower winter months.
“Our first job was in November and that job was quite a bit outside of our territory, working on a historic building. The holidays were quite busy for us and we’ve already had other jobs in the meantime. We’ve kept one to two painters busy since right after Thanksgiving. It’s been really great, but we still aspire to grow even more,” Karen said, noting that their son, the youngest of four, also helps with the business.
“We’ve just found Fresh Coat to be more of a family,” she added. “They are very committed people, very committed to us as a franchise.”
To learn more about Fresh Coat Painters of Marietta or to schedule an on-site quote for residential or commercial projects in Kennesaw, Acworth, Woodstock, Cartersville, Powder Springs, Hiram, Smyrna, Dallas, Vinings, Roswell or their surrounding Georgia communities, call 678-894-1439 or visit http://www.freshcoatmarietta.com.
Founded in 2004 in Cincinnati, Ohio, Fresh Coat Painters provides services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran. For more information, call 866-708-9355 or visit http://www.freshcoatpainters.com.