Kantar Health to Present at Pharma Market Research Conference

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Kantar Health's Ian McKinnon and Merck's Cam Ives will present on using mobile technology to draw insights from healthcare professionals.

What has limited mobile marketing research with healthcare providers? Is it the technology or the lack of understanding of how to fully utilize the new mobile platform?

Kantar Health, a leading global advisory and marketing research company, today announced that Chief Research Officer Ian McKinnon, Ph.D., will present at the Pharma Market Research Conference, along with Cam Ives, Leader, Global Market Research and Analytics at Merck, February 6 in Woodcliff Lake, NJ.

McKinnon and Ives will present “Harnessing Mobile Technology to Draw Insights from Healthcare Professionals.” Given that mobile marketing research with healthcare professionals is in its early stages, this presentation will address preliminary questions to understand how best to utilize this new medium of customer engagement:

  • What has limited mobile marketing research with healthcare providers? Is it the technology or the lack of understanding of how to fully utilize the new mobile platform?
  • How can core types of marketing research with healthcare providers be executed on mobile devices, and what advantages does mobile offer?
  • Is mobile marketing research with healthcare providers representative of the population regarding both current practice behaviors and future behaviors? Is “unrepresentative” a bad thing in this case?
  • Does mobile “everywhere” make marketing research “everywhere” better?

For more information on this event, please visit http://pharmamarketresearchconference.com/usa.html.

About Kantar Health (http://www.kantarhealth.com)
Kantar Health is a global, evidence-based decision support partner to the world’s leading pharmaceutical, biotech, device and diagnostic companies. Our 700+ staff act as catalysts, working closely with customers to drive distinctive decision-making that helps them prioritize product development and portfolios, differentiate their brands and ensure product profitability after launch. We are unique in that we bring together clinical, medical and methodological expertise, commercial/marketing know-how and proprietary data. It is this rare combination, together with our unparalleled stakeholder reach, that enables us to mobilize incisive, imaginative and timely ROI-driven solutions, empowering clients to deliver better healthcare options to their customers.

With staff in over 40 countries, we excel at solving technically or logistically challenging projects around the world and across the product lifecycle, combining on-the-ground know-how and global and national proprietary data to quickly identify value drivers. As part of WPP, we can also incorporate highly innovative thinking from outside the industry into our solutions.

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Stacy Sevcik
Kantar Health
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