Colle Farmers Market Supports Organic Food for Babies and Adults Alike

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Baby food production has taken a turn towards the organic as companies begin to change their packaging. In response, Colle Farmers Market offers their support for the increasing consumption of organic food for children and encourages an organic diet for children and adults alike.

On January 30, 2013, in response to an article concerning how baby food companies have extended towards a more organic approach, Colle Farmers Market offers their support for organic food production and encourages both parents and children to enjoy eating organically.

According to an article from The Ledger, companies like Gerber and Ella’s Kitchen have adjusted their menus to be more organic and changed their packaging to be more engaging for children and their parents.

In the article, Paul Lindley, the founder of Ella’s Kitchen baby food, responds to the idea of pouch-style packing. “What we try to do is engage them, stimulate all of their senses. Not just their taste sense, not just putting a spoon in their mouth or a pouch into their mouth ... but to try to stimulate all their other senses,” says Lindley.

The Ledger states, “Pouches have allowed baby food makers to broaden the appeal of their products beyond the traditional baby food years.”

Maureen Putman, who is the CMO for the Hain Celestial Group and the maker of organic brand Earth’s Best, agrees with the benefits of pouches. According to Putman, “pouches have helped fuel 11 percent growth at Earth's Best even as the U.S. birth rate declines.” In addition, Putman states that although organic food only accounts for about 4 percent of total U.S. food sales, organic baby food represents 21 percent of that category.

The Ledger also reports that according to Putman, this popularity of organics suggests that parents are concerned about what their babies are being fed.

Putman states, “It's allowing us to age up. Where moms may have stopped baby food at 9 to 12 months, the pouches have really helped extend the shelf life of baby food. We see growth for a long time to come.”

Colle Farmers Market reassures parents that organic food isn’t only beneficial for babies, and urges parents to try an organic diet as well. As the organic food industry grows, Colle hopes that the need to convert to an organic lifestyle will grow along with it. Colle Farmers Market believes in the organic food industry and is an advocate for organic farming.

Colle is an E-Commerce enabled farmers market community that is passionate about sustainable consumption and responsible conservation. The Colle movement is dedicated to connecting natural product vendors, organic farmers and all people who are living an organic and natural lifestyle with the ultimate goal of using more sustainable farming and consumerism.

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Scott Darrohn
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