AIRBERG – an Innovative Break with Conventions by Jean-Marie Massaud

Airberg by Jean-Marie Massaud is an innovative piece of furniture that breaks with conventions. Airberg is one of the first results that come out of the work at Offecct Lab, a strategic initiative designed to concentrate Offecct’s efforts in the development of new solutions and new products.

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(PRWEB) January 31, 2013

Airberg by Jean-Marie Massaud is an innovative piece of furniture that breaks with conventions.

Airberg is one of the first results that come out of the work at Offecct Lab, a strategic initiative designed to concentrate Offecct’s efforts in the development of new solutions and new products.

Airberg is not ready for production yet, but should be seen as a result of an ongoing R&D-process where Offecct and Jean-Marie Massaud dared to develop a piece of seating furniture for the meeting places of the future.

The inspiration behind the form of Airberg is a combination of a comfortable, inviting piece of seating furniture and an iceberg filled with vacuum. The furniture’s abstract form is light in its expression and Airberg is contemporary both in its design and in the technique used.

  • Offecct is prominent in offering the market a strong and varied product selection. This means that with Airberg I could take a step further and break with conventions and question existing norms of what a piece of seating furniture usually looks like, says Jean-Marie Massaud.

Airberg consists of a structural case which gives the impression of being filled with a vacuum, but is in reality filled with a flexible padding material. The unique craftsmanship used in the production of Airberg makes it possible to create a deconstructed piece of furniture that is more defined in its asymmetry. Jean-Marie Massaud has created a piece of furniture that is comfortable, sustainable and competent, making it highly contemporary.

  • Offecct has always worked continuously with product development and lately we have intensified our efforts to taking yet another step in creating innovative and challenging products for the international market, says Kurt Tingdal, CEO, Offecct.
  • With Airberg Offecct, together with Jean-Marie Massaud, take a great leap in that direction resulting in a unique piece of furniture that has to be experienced, Kurt Tingdal concludes.

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About Jean-Marie Massaud

Jean-Marie Massaud was born in 1966 and graduated from the ENSCI in 1990. In 2000 he founded Studio Massaud. His design is based on a well-developed design philosophy. From industrial design to architecture and technological innovation; he is a man of change. He prefers questioning the existing, in order to achieve progress and eventually propose answers to contemporary problems. Massaud’s designs are characterized by an understanding of the surrounding world and create designs through a holistic approach that captures the zeitgeist in an interesting way. Massaud has been named Designer of the Year several times and has worked with companies such as Cacharel, Lancôme and Renault. For Offecct Massaud has designed the very successful series Bond and the sofa system Easy Block. During 2013 Offecct and Massaud also present the seating system Islands and the acoustic panel Soundwave® Pix.

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About OFFECCT

Offecct was founded in 1990 by CEO Kurt Tingdal and Design Manager Anders Englund, and is situated in Tibro, Sweden. Offecct has 42 people employed with sales of SEK 115 million. More than 50% of the sales are made up of exports to 55 countries.
Offecct has grown rapidly to become a major furniture manufacturer with high design ambitions, which is particularly evident in the many international design awards that Offecct has received over the years. Offecct believes that qualitative, innovative and sustainable design creates interiors that have a positive impact on people - in meetings, at home and at work. Offecct works closely with some of the world's most renowned designers.
Offecct also believes that Corporate Social Sustainability (CSR) is as important as quality and design, which is evident in the choice of materials, energy, transportation and logistics. Many of Offecct´s products have been approved by the Nordic ecolabel, and Offecct is also certified in accordance with ISO 9001 (quality) as well as ISO 14001 (environmental).
Several public spaces all over the world have been furnished with objects from Offecct. A few examples are the offices of Skype and the Swedish Association of Architects as well as Nobis Hotel in Stockholm; MoMA and the MTV studio in New York, Microsoft in Hong Kong, Philips in Istanbul, MoMA (The Museum of Modern Art) in New York; Schiphol in Holland, Statoil in Norway, and BMW in Belgium.

CONTACT INFORMATION

For further information and high resolution images, please contact:
Ulrika Darheden, Marketing Assistant, OFFECCT AB, phone: +46 504 415 00
Kurt Tingdal, CEO OFFECCT AB, phone: +46 504 415 00
High resolution images can be downloaded from http://www.offecct.se

Web: http://www.offecct.se

Blog: blog.offecct.se
Facebook: facebook.com/OFFECCT
Twitter: twitter.com/offecct

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Contact

  • Ulrika Darheden, Marketing Assistant
    OFFECCT
    +46 504 415 00
    Email

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