Worthington, OH (PRWEB) January 29, 2013
China's Digital Generation is driving the country's rapidly changing consumer economy. These savvy young consumers are a powerful force, shaping China's markets now and for years to come. “Understanding China’s Digital Generation” was written for managers of consumer-oriented products and services who are seeking to expand or extend their initiatives into the Chinese market.
Many articles, papers and viewpoints have been written about the economic, social and technological advances in China. Few, however, have been written specifically about Chinese consumers—how they shop and buy today, why they are the way they are and what they will likely buy in the future. It’s the most specific, detailed and comprehensive book on China’s Digital Generation ever because it comes from the Chinese consumers themselves through their online responses to extensive questionnaires gathered over the past six years, tracing and tracking the ever moving and ever changing Chinese digital consumer generation.
Each chapter is filled with consumer insights and expert analysis, along with five key takeaways marketers can implement tomorrow. Chinese consumers are also compared to their U.S. counterparts, showing similarities and differences. Views of Chinese consumers living in Tier 1, Tier 2 and Tier 3 cities are also compared and contrasted. In a final note, the authors summarize six areas of marketing opportunity for the future.
Key findings about China’s Digital Generation from the book include:
“The Chinese digital generation is undoubtedly the most unique group of consumers in the world. Raised after the cultural revolution, mostly products of the ‘one child policy’, raised on digital and interactive media, living in and through the greatest people migration in history, this group of Chinese consumers will have more impact on the future of marketing than any generation in history.” That’s how the authors summarize their work.
For more information about “Understanding China’s Digital Generation,” please visit: http://www.goprosper.com/chinabook/. You can also call: 614-846-0146.