London, KY (PRWEB) January 31, 2013
VPR Properties recently purchased a new 3’ x 9’ LED display to replace a section of their existing static sign panel. This upgrade has rejuvenated the appearance of the property and supports the clean image the city of London maintains. VPR Properties made the choice to combine the high quality display, manufactured by award winning Vantage LED, with custom content and scheduling options available through the SM Infinity™ platform.
London Station is located in the picturesque city of London, Kentucky. This hospitable city combines the “advantages of a city with the atmosphere of a small town” boasting rolling hills and beautiful waterfalls along sprawling businesses. London Station is a 24,000 square foot retail center with direct access to the busy highway 192 and just a short distance away from downtown London.
“Managing and scheduling for each of our tenants is potentially very time consuming, but SM Infinity made it easy.” said Victoria Smolenski, VPR Properties Site Manager, “We can group each tenant in the schedule and rotate the ads automatically, giving everyone their fair share of time but avoiding repetition.”
SM Infinity™ combines a professional content creation service, with advanced sign management and scheduling features. Clients have the ability to use a simplified schedule, or schedule advertisements in groups with advanced day-parting features. Everything is done over the internet with content securely hosted in “The Cloud”.
“We want to make it as easy as possible for our clients to maintain and schedule their signs,” said Deisy Castellanos, Design Conductor for SM Infinity™, “Because it’s online, they can access and manage their signs anywhere at anytime, a huge benefit for managers on the go. ”
Drivers on Highway 192 are now greeted with dynamic and effective images showcasing the top of the line retail center. The tailored content is created by professional SM Infinity™ designers who focus exclusively on digital signage, providing the highest quality of personalized advertising in the market. VPR Properties and their tenants have both been impressed with the content and dynamic advertising options it provides.
“It’s a great service," said Smolenski, “It gives me more time to focus on the other needs for our properties, but still display top notch content on the sign.”
Spectacular Media (the 5th Element of Digital Advertising) is a software savvy, social advertising company. They want to create a perfect synergy between these 4 elements: the Business and their People; their Advertising and their Digital Display.
With the premier release of SM Infinity™, cloudware for comprehensive digital advertising, they aim to meet the advertising demands of the LED digital display market (and more) creating a synergy between the Business and People.