MyStar™ Bringing OEM-level Program to Independent Auto Dealers at NADA

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MyStar is offering its OEM-level personal assistance program to independent dealers at the National Automobile Dealers Association 2013 Convention.

MyStar’s program has been an integral part of the success of franchise dealers for major automakers. We want independent dealers to experience the same impact on their sales.

MyStar™, the only provider of a branded personal assistance-based sales and satisfaction program designed for the auto industry, announced it is exhibiting at the National Automobile Dealers Association 2013 Convention and Expo to bring its successful, award-winning OEM-level program to independent automotive dealers.

“In today’s economy, dealerships need an edge in the competitive automotive market,” explained Ken Ferguson, President of MyStar. “Our proven program has given them an advantage because MyStar is a very powerful customer sales incentive.”

MyStar’s unique sales and satisfaction program enables dealers to give car buyers live 24/7 phone access to a world-class personal assistance and information service branded in the dealership name. According to Mr. Ferguson, including that service with the purchase of every car helps distinguish dealerships from their competition. “MyStar’s program has been an integral part of the success of franchise dealers for major automakers,” added Mr. Ferguson. “We want independent dealers to experience the same impact on their sales too. It’s a valuable addition to their ‘why buy here’ story.”

Dealership customers love the personal assistance service because they can use it by cell phone any time in and out of the car to get answers on any topic or have tasks performed for them. At the same time, it keeps the dealer’s name in front of customers long after they purchase a car. When customers dial MyStar's toll-free number, a friendly assistant greets them by name and delivers the dealership's customized message. At the end of the call, customers hear the dealership's name again with a tagline, slogan, and service special. By constantly repeating the dealership’s name, MyStar increases builds long-term customer satisfaction in a compelling and personal way.

Since MyStar’s personal assistance service is private-labeled with the dealership’s name, the company does all the work while dealerships get credit for providing great customer benefits. MyStar even helps upsell finance and insurance products by ‘unlocking’ customers. The service is simple to issue, and there are no up-front costs, inventory or equipment to install. Plus, the program includes unlimited texting and emails so dealers can send regular promotions and service reminders to customers at no additional cost.

For information on MyStar, call Ken Ferguson at 877-235-1411, go to mystarauto.com, or visit them at NADA in booth #157. For more on NADA 2013, go to nadaconventionandexpo.org.

ABOUT MYSTAR
Based in Dallas, Texas, MyStar is the only provider of a branded personal assistant-based sales and satisfaction program designed exclusively for the automotive industry. The company’s exceptional people and versatile technology allows for unique private-label service for every type of dealership.

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Ken Ferguson (SALES ONLY)

Kevin Hosey (MEDIA ONLY)
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