Fat Brain Toy Co. Wins Toy of the Year at Spielwarenmesse International Toy Fair with Tobbles Neo

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Becomes First American Company to Win the Award Since 2011

Tobbles Neo From Fat Brain Toy Co Wins Baby and Infant Toy of the Year at International Toy Fair

Tobbles Neo From Fat Brain Toy Co Wins Baby and Infant Toy of the Year at International Toy Fair

Winning this award is the equivalent of winning the Super Bowl of Toys. It really speaks to the quality and innovation that we're striving for in the toy industry.

Fat Brain Toy Co., a nationwide leader in the specialty toy industry, has been awarded Toy of the Year for the Baby and Infant category for its toy Tobbles Neo during the opening ceremony of the Spielwarenmesse International Toy Fair in Nuremberg, Germany. Fat Brain Toy Co. is the only North American company to win an award in the program since 2011.

“Winning this award is the equivalent of winning the Super Bowl of Toys,” said Co-Founder Mark Carson. “This award really speaks to the quality and innovation that we're striving for in the toy industry. We cannot thank the jurors enough for this honor.”

Spielwarenmesse International Toy Fair is the largest and most prestigious Toy Fair in the world. Each year the international event draws over 76,000 buyers, 2,700 manufacturers and toy traders from over 100 countries.

The criteria for judging of the awards include: Play Fun, Creativity, Safety, Material and Comprehensibility. The jurors making the selection of winners in each of the five categories are twelve of the most internationally-powerful leaders in the toy industry.

The complete list of categories and winners for the 2013 Spielwarenmesse International Toy Fair Awards follows:

Baby and Infant (0-2 Years) – Tobbles Neo by Fat Brain Toys

Preschool (3-5 Years) – Shadow Magic by Habermaaß GmbH

School Kids (6-10 Years) – Bumm Bumm Ballon by Schmidt Spiele GmbH

Teenager and Family (11+) – SIKU Racing by Sieper GmbH

Toys 3.0 - RoboMe by SABLON Germany GmbH

The Trader’s Favorite Award is the next hope for Fat Brain Toy Co. Following tradition, all attendees of the Spielwarenmesse International Toy Fair will vote for their favorite of the five winning toys, (as listed above). At week’s end, the announcement of the winner of The Trader’s Favorite Award will receive additional accolades along with a prize of 20,000 euros.

For More Information on Spielwarenmessse International Toy Fair Awards
http://www.toyaward.de/en/

For More Information on Fat Brain Toys
Fat Brain Toys is an Omaha based retailer and developer of unique specialty toys, games and gifts. With over 7,000 toys available for purchase online, Fat Brain Toys is one of the largest and most respected toy retailers in the world. For more information on Fat Brain Toys visit http://fatbraintoys.com. Fat Brain Toy Co. is the creator and wholesaler of more than 50 unique toys. For more information visit http://fatbraintoyco.com.

http://www.fatbraintoys.com/about_us/presskit.pdf

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