Alfax Furniture Changes its Name to Dallas Midwest

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Sister companies Alfax Furniture and Dallas Midwest begin transitioning into a single entity to provide customers with a more focused brand experience.

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...customers will still be getting the same great service, selection and low prices that they've always had from Alfax Furniture.

Customers of Alfax Furniture, a web and catalog retailer of school, church and institutional furniture, will soon be noticing a change to the company: It is taking on the name of its sister company, Dallas Midwest. Alfax and Dallas Midwest have been a dual-branded company for the past 25 years; offering the exact same products and services to different customer segments. To increase efficiency and better serve customers, Alfax will be transitioning to the Dallas Midwest brand throughout 2013.

Teresa Darden, General Manager of both Alfax and Dallas Midwest, is confident that Alfax customers will find the transition to a new name an easy one.

“Although we are changing the name and logo shown on our catalogs and website, our loyal customers will still be getting the same great service, selection and low prices that they’ve always had from Alfax Furniture.”

Dallas Midwest offers a wide variety of products, including church chairs, student desks, folding tables, folding chairs, audio visual equipment and much more. Because Alfax and Dallas Midwest have always shared the same customer service experts, customers can expect the same excellent service that they received from Alfax before the name change. Although its look will be a little different, customers can look forward to everything they know and love about Alfax Furniture, just under a new name.


Dallas Midwest is the low price leader of “Furniture for Work, Learning and Worship,” providing competitive pricing and unsurpassed service for institutions, schools and churches across the USA. Established in 1950, Dallas Midwest has continued to build an impressive selection of products including student desks and seating, tables, church seating and AV equipment.

Dallas Midwest has become a favorite supplier by offering same-day shipping on hundreds of items, providing a 25-year guarantee on all products and offering discounts for volume purchases and prepayments. Visit to view the complete selection of products or to order a free catalog.

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Mary Sargeant
Dallas Midwest
(414) 615-3515
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