Guide to Compete at SXSW Interactive’s Fifth Annual Accelerator

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The SXSW Accelerator named Guide as one of eight finalists in the News Technology category.

Guide is a SXSW Accelerator Finalist
“SXSW frequently sets the tone for what’s next in tech for the rest of the year.” - Guide CEO and founder Freddie Laker.

Guide was selected from more than five hundred companies yesterday as a finalist, putting them in line to pitch in the annual SXSW Accelerator. Along with the other seven News Technology finalists, Guide will be showcasing its product on Monday, March 11 and Tuesday, March 12 at the Hilton Hotel in downtown Austin.

Guide, based in Miami, is a software company focused on turning online news and blogs into video for anyone wanting to curate and consume content when reading isn't an option, such as when on the treadmill, making dinner, multitasking at work or getting ready in the morning. 

“SXSW frequently sets the tone for what’s next in tech for the rest of the year,” said Guide CEO and founder Freddie Laker. “Being formally recognized by SXSW and their panel of industry experts puts even more pressure on us— but it is also an exciting opportunity to show the world how truly big our vision is.”

Founded in August 2012, Guide will be launching in private beta the first week of February and in public beta at the 2013 SXSW Interactive Festival. 

About Guide

Guide is an app that turns your favorite online news, blogs and social streams into video. Using cutting edge avatar technology and the latest generation of text-to-speech technologies. Guide reads and displays your content so you don’t have to read it. This allows content to be consumed while you cook, exercise, commute, eat, work or go through your morning ritual. Guide will launch in private alpha the first week of February and in public beta in March 2013. Founded in 2012 by serial entrepreneur and former VP of Strategy at SapientNitro Freddie Laker, Guide is based in Miami, Florida where Chief Operating Officer Leslie Bradshaw and its core team of engineers are located. To learn more, visit

About SXSW Interactive

The 20th annual SXSW Interactive Festival will take place March 8-12, 2013, in Austin, Texas. An incubator of cutting-edge technologies and digital creativity, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology. Join us March 2013 for the sessions, the networking, the parties, the 16th Annual SXSW Interactive Awards, SXSW Startup Village, the SXSW Gaming Expo, the SXSW Trade Show and, of course, the inspirational experience that only SXSW can deliver.

SXSW Interactive 2013 is sponsored by Miller Lite, Monster Energy, Esurance, IFC, Yahoo!, American Express, PepsiCo, Pepsi,, Chevrolet, American Airlines and The Austin Chronicle.

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