Many web sites saw their search engine rankings change dramatically after the update.
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Toronto, ON (PRWEB) January 30, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces the launch of its bad links clean-up service designed for brands that saw their online rankings hurt after Google’s link-based algorithmic filter “Penguin” updates.
In April 2012, Google introduced the first of its Penguin updates in an effort to promote high-quality content sites while penalizing low-content quality web sites it deemed to be spamming. Ongoing changes to the Google algorithm updates put an emphasis on original, high-quality, targeted content that links back and to quality sites. As a result, Google also considers sites that use links from low-quality networks to be spam.
“Many web sites saw their search engine rankings change dramatically after the update. In fact, more than 90% of web sites have yet to recover from the first Penguin update,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “Because Google’s Penguin updates punish spam strategies, it’s imperative that online marketing campaigns focus on natural SEO link-building strategies.”
According to Numero Uno, search engines gauge a site’s popularity based in part on the number of links it has. When search engine algorithms, such as Google Penguin, find a site with lots of links, it concludes that the site provides quality information and should be rewarded with a high ranking. At the same time, Google also analyzes the quantity, quality, and relevance of the web sites that link to the brand. Ultimately, search engines reward sites that contain a large number of natural links.
“In an effort to drive traffic and get sites to rank higher on search engine results pages [SERPs], small- and medium-sized businesses are actually employing harmful SEO [search engine optimization] tactics that are hampering their efforts,” says Wu. “Unnatural links that could be hurting a web site include comment spam, paid text links, the use of certain article marketing sites, and links from low-quality sites.”
There is no simple formula for cleaning up bad links and gaining or regaining top search rankings, according to Numero Uno. At the same time, Google constantly updates its search algorithms. As online experts, Numero Uno Web Solutions can help small- and medium-sized businesses initiate an SEO campaign that accommodates Google Penguin and cleans up bad links. The company can also manage a site’s analytics to ensure it is operating at an optimal level.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/index_2.html. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).