The Economy Radiator Company Launches New Website as it Continues to Grow

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The Economy Radiator Company - which manufactures and distributes state-of-the art electric radiators designed to reduce home and business heating costs - has launched a new website.

Economy Radiator Company Website

This new website reflects the reality of a forward-thinking and highly professional outfit manufacturing and distributing beautifully designed, state-of-the art heating technologies

Dalton, York, England: The Economy Radiator Company - which manufactures and distributes state-of-the art electric radiators designed to reduce home and business heating costs - has launched a new website.

Built by Fresh Egg, which specialises in building SEO-enhanced websites, the new website is underpinned by meticulous data analysis and built using specialist web technologies. The investment in these will negate the need for the expensive pay-per-click campaigns the Economy Radiator Company had been relying on to drive traffic to its previous website.

The new website’s slick user-interface allows for a far easier browsing experience and much greater emphasis on product images and lifestyle photography to give potential buyers a better idea of how the contemporary radiators will look in their home or business environment.

The website contains a ‘live testing’ area demonstrating the savings in running costs that can be made by switching from traditional central heating to the Economy Radiator Company’s fully controllable radiators. The radiators offer the same quality heating experience as gas central heating systems but come without the pipes, mess, fuss, and worries about annual maintenance and costly plumbers.

Michael Wood, the Economy Radiator Company’s founder and MD, said: “This new website reflects the reality of a forward-thinking and highly professional outfit manufacturing and distributing beautifully designed, state-of-the art heating technologies."

“Our new content management system has been upgraded to improve the online quoting process and management of enquiries, to ensure customer service remains first class.”

The Economy Radiator Company has experienced enormous growth since it was founded in 2008, doubling in size in the last year, employing more than 10 staff and turning over in excess of £4.5million per year.

The Economy Radiator Company prides itself on its honest and open approach, and is adamant that electric radiators represent the future of heating.

http://www.economy-radiators.com

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Editor’s Notes

Michael Wood, founder and Managing Director of The Economy Radiator Company, made a life-changing decision when he chose to sell off his highly profitable business and comfortable home to spend more time with horses.

Without that decision, he wouldn’t have hit upon his alternative to traditional ‘central heating’, which he did when he was quoted a whopping £9,000 to install a gas-fired system to heat the bungalow he was building on the land he’d bought for his horses to live on.

Michael drew upon his engineering skill and experience as a director of a multi-national electronics firm to devise a means of heating homes and workspaces properly and economically.

He had faith that electric radiators could and should be an excellent method for heating any space, provided that quality parts were used to build them and that they could ultimately offer controllability, low running costs and a quality heating experience. Michael’s expertise in expense reduction analysis taught him that electricity can be bought cheaply - and he soon proved, through live testing on his own property, that the radiators could offer quality heating at low running costs.

What started off as a man-with-a-van, drill and screwdriver operation, along-with a can-do attitude quickly gathered momentum as customers began to recognise that electric radiators could offer ‘central heating’ without the high costs, pipes and fuss – and word began to spread that The Economy Radiator Company’s electric radiators are the best on the market.

The Economy Radiator Company has since experienced enormous growth, doubling in size in the last year, employing more than 10 staff and turning over in excess of £4.5million per year. Furthermore, whereas The Economy Radiator Company initially had to outsource the supply of the radiators to a trusted supplier in Europe, the radiators are now manufactured at The Economy Radiator Company’s own production facility.

The Economy Radiator Company prides itself on its honest and open approach, and is adamant that electric radiators represent the future of heating.

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Rory ffoulkes
Lexicon Public Relations Limited
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