Dallas, TX (PRWEB) January 31, 2013
While updating his own home, David Schaub felt the sting of the home improvement industry – contractors either didn’t show up or neglected to provide the quotes he requested. Given that insight, the Dallas resident and new owner of the Fresh Coat Painters of Central and North Dallas franchise realized he would give his customers an entirely different experience. “I knew I would treat people with respect and the way I want to be treated,” he said.
Bernard Brozek, president of Fresh Coat Painters, said the company’s business model sets them apart within the industry, offering painting professionals the opportunity to build a career. “Painting is an industry with a negative reputation – late arrivals, no shows, messy clean-up, sloppy work – so those painters who are professional appreciate the opportunity to work for a company that provides pay, benefits and steady work,” he noted.
Before acquiring his Fresh Coat franchise, Schaub spent 20 years in corporate finance and sales as a senior financial analyst. Tired of the steady grind of relentless reorganizations and mergers Schaub was looking to expand to other avenues when he began researching his options, poring through industry magazines to explore various franchises. Throughout his months of investigation, he kept coming back to Fresh Coat. “The Fresh Coat system was just what I had been looking for,” he said. “The marketing support is excellent and the franchise fee is affordable. The response time and support of the sales team is quick and streamlined; they are always available if you have questions,” he noted.
Brozek said Fresh Coat owners can attest to the value of professionalism and courtesy, setting them apart from other painting operators. “Our franchisees realize the importance of focus, discipline and leadership in the success of any operation,” he said. “Our structure puts the focus on the clients, so that they receive the best of all those involved. Owners direct their energy into promoting and growing their businesses while client service managers and professional painters complete the specific projects. Clients get the best skills of all those involved.”
Fresh Coat owners have a range of corporate offerings that support their clients and make the process smoother, including a 24/7 call center, proprietary EPIC estimating system, Paint Now-Pay Later same-as-cash financing, Automatic Touch-Up for businesses, and fund-raising opportunities for charities.
Fresh Coat owners hire their own personnel, and never use sub-contractors. As a result, they can more effectively guide the operation and provide more support to the painters. All Fresh Coat painters undergo drug testing and background checks are fully licensed and bonded, Schaub said, an asset to franchise owners as well as their customers. “As a customer, I would rather have someone who hires their own employees and completes a background check,” he said. Schaub utilized online advertising to place job ads and set up interviews with experienced, professional painters, collecting more than 30 responses. His current painter has more than 20 years experience in the painting industry.
Schaub has always had an interest in home improvement and painting and completed several of his own painting projects, including removing the “blinding” combination of neon yellow and fuchsia in his own home. Still he also values the structure of the company, which allows him to concentrate on the business while experienced painters complete the work.
“It's important that we provide each and every customer the painting experience that will bring them back again and again,” Schaub said. “That’s what we aim to do.”
To learn more about Fresh Coat Painters of Central and North Dallas or to schedule an on-site quote for residential or commercial projects in Park Cities, Far North Dallas, Lakewood, Lake Highlands, Preston Hollow, White Rock Lake, North Oak Cliff or their surrounding Texas communities, call 214-717-4146 or visit http://www.freshcoatparkcities.com.
Founded in 2004 in Cincinnati, Ohio, Fresh Coat Painters provides services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran. For more information, call 866-708-9355 or visit http://www.freshcoatpainters.com.