Freya Lingerie Launch Heartbeats Valentine’s Campaign

Freya lingerie has launched a new campaign asking fans and followers to reveal their favourite romantic songs as they set out to compile the ultimate couples’ playlist. The Freya Heartbeats initiative has been developed in partnership with Spotify and users can submit their love songs to the Freya playlist – with the added incentive of the chance to win a romantic weekend trip for two in Paris, as well as a free set of the latest Freya lingerie.

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Freya Lingerie - Heartbeats Competition

Freya offers a number of gorgeous collections for Spring/Summer 13 perfect for Valentine’s Day. We have launched the Freya Heartbeats campaign with Spotify as our fans seem to really love music

Desborough, Northamptonshire (PRWEB UK) 31 January 2013

Freya, who offer a wide selection of lingerie, swimwear and sports bras for women with larger cup sizes, are promoting the Valentine’s campaign online, via social channels and in national fashion press – including such titles as Glamour, Grazia and Stylist. All print adverts in these publications will include and Augmented Reality feature, allowing the reader to scan the image once they have downloaded the free Aurasma app on their smartphone. This will then give them access to Freya’s Spring/Summer 13 campaign behind-the-scenes video (showing exclusive footage of the current photo shoot) and offer the chance to enter the competition there and then.

The campaign will also run on Facebook and on Spotify for non-premium users. In addition, Freya will also be supporting the Heartbeats campaign with in-store POS, including bespoke bags, swing tags and specially designed packing tissue paper. Promotions will be running in stores on show cards and posters with the Aurasma smartphone app, which will also enable the user to view behind-the-scenes content and enter the prize draw.

The leading lingerie brand are using the Heartbeats campaign to promote a number of their key lingerie ranges available for Valentine’s Day – Beau, Just Flew In and Ashlee.

Ann-Marie Manley, from Freya lingerie said, “Freya offers a number of gorgeous collections for Spring/Summer 13 perfect for Valentine’s Day. We have launched the Freya Heartbeats campaign with Spotify as our fans seem to really love music.”

About Freya
Freya create lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. Based in Northamptonshire, UK, Freya is part of the Eveden Group, home to a number of lingerie and swimwear brands specialising in larger cup sizes. The Eveden Group is a subsidiary of Wacoal Lingerie. For more information about Freya please visit freya.com or email press(at)freya(dot)com


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