Rahway, NJ (PRWEB) January 31, 2013
Rahway, NJ (January 31, 2013) Novell Group which is comprised of Novell Design Studio, Lieberfarb & Robert Manse Designs has announced the appointment of Liz Levine Kennedy to head up the group’s marketing and public relations team. The new team includes Pablo Galvez and Nicole Viccari. Together they plan to further enhance the company’s dynamic brand recognition in the wedding, engagement and fashion jewelry categories.
Liz Levine Kennedy has more than 20 years experience in luxury brand goods, primarily in the jewelry and watch sector, building brand visibility and establishing leadership through strategic marketing and public relations programs. She comes to Novell Group from Luxury Brand Group where she was the East Coast Representative of the Public Relations and Marketing Group. Previously, she was the Director of Public Relations for E Gluck Corporation (Anne Klein, Nine West brands) and Jewelry.com. Additionally, she was the US Brand Developer for Australian Vintage Wines. She began her career in Macy’s Executive Training Program on the Main Floor of the Herald Square store where she was awarded Sales Manager of the Year in 1988. She holds a BA in Art History from Smith College in Northampton, MA and an MBA from Fordham University in New York City.
Pablo Galvez has a BA in Communications, specializing in Radio and Television from East Nazarene College in Quincy, MA. He has interned for both Radio and TV stations, with extensive experience with Apple as a technician as well as a Video Production Coordinator for Save The Children Foundation.
Nicole Viccarri comes to the company from North Carolina, where she trained as a photographer and owned her own digital photographic studio. She is pursuing a degree in Graphic Design from the Art Institute of Pittsburgh. Previously, she has held a number of freelance design and branding positions.
“We are very excited to have Liz, Pablo and Nicole join our team”, remarked Mark Schonwetter, President of Lieberfarb.
“Their combined energy and ‘thinking out of the box’ attitude will enable us to build visibility with our target market audiences effectively.” observed Ann Arnold, CEO of Lieberfarb.
Bruce Pucciarello, owner of Novell Design Studio pointed out, “These three bring a great deal of enthusiasm and spirit to the tasks at hand. We welcome them to team and know they will be valuable additions.”
Robert Manse, creator of the Robert Manse Design Collection commented "As all three divisions are planning for tremendous growth in 2013 and beyond, we recognize how important a strong marketing department is to achieve that success."
About Novell Group: In January of 2012 Lieberfarb & Novell Design Studio, recognizing their synergies, joined forces. Together they support American workers by manufacturing with time honored techniques in their state of the art New Jersey location. Additionally, Robert Manse Design joined Novell Design Group in 2010, his collection of gold, silver semi-precious and CZ collections are handcrafted in Indonesia on the island of Bali. The other brands carried include Wright & Lato and Susan Blake as well as a new enterprise launched in late 2012 “Designer Works”.
About Novell Design Studio
Novell Design Studio stands for innovative design in the bridal jewelry category. For over twenty years, the company has customized its designs to suit the needs of its clientele. Novell believes that no customer should have to settle for what is on the shelf. Novell is determined to cater to every individual taste, each particular need and all the varying and diverse lifestyles of its clients. Novell prides itself upon ability to manufacture any of their wedding band styles in a multitude of variations—wide or narrow, in any of the precious metals (Platinum, Palladium or Gold), with distinctive finishes and banding and with or without diamonds. Novell wedding bands are sold at over 1,000 authorized retailers nationwide. Novell Design Studio knows…no boundaries—American Designed and American Made.
Lieberfarb is synonymous with elegant bridal jewelry and has been for over a century. From its origins in the early 1900’s as a simple wedding band manufacturer to its expanded range of the bridal jewelry category today, the company produces wedding, anniversary and engagement rings for men and women of the highest caliber. Each piece is exquisitely designed, carefully engraved and distinctively created. Mark Schonwetter, who purchased the company in 1971, and his daughter, Ann Schonwetter Arnold have made Lieberfarb one of the most respected manufacturers in the business. Focused on the future and firmly rooted in its heritage, the Schonwetter family extends a warm welcome to every customer, where the legacy of Lieberfarb, "Quality and Service" are the hallmarks of its brand, and every ring is made for “A Love that Lasts a Lifetime” tm.
About Robert Manse
Robert Manse has been an active force in the jewelry industry for the past twenty years. His current collections are handcrafted in Bali by skilled Indonesian artisans in precious Sterling Silver, 18 kt gold and Rhodium. These artisanal designs are set in a rainbow of semi-precious and cubic zirconia stones. The inspiration for many of the pieces in the line harken back to Robert’s red carpet Platinum and Diamond Collection which adorned celebrities and were carried by only the most exclusive boutiques.