Azercell and Celltick Partner to Launch New Year Spark Themed Lockscreen in Azerbaijan

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Celltick launches co-branded version of its Active lockscreen app with Azercell for its over 4 million subscribers in Azerbaijan.

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“It is our pleasure to offer Azercell a unique solution that provides greater utility and aims to promote a stronger relationship between subscriber and operator,” said Ramgopal Vidyanand, VP Marketing and Business Development, Celltick.

Celltick, a global leader in mobile initiated commerce, today announced that it has launched a co-branded version of its Active lockscreen app with Azercell for its over 4 million subscribers in Azerbaijan.

With the lockscreen mobile app, Azercell will be able to offer its subscribers a unique personalization experience for their Android devices. The app enables subscribers to make Android devices easier to use by creating a highly personalized mobile phone start screen that provides fast access to a user’s favorite and most frequently used apps, content and device functionalities.

In addition to providing a more personalized experience, Celltick creates a service for Azercell that delivers free content and targeted relevant coupons and offers that deliver value to the consumer. The app includes services that are location based, context sensitive and cater to the needs of users beyond the mobile phone such as savings on everyday spends.

“We chose Celltick because it provided us with a unique way to reach and offer greater value to our subscribers,” said Samir Maharramov, Manager, Partnership Management, Azercell. “With the Active lockscreen mobile app, we are able to provide a utility to our subscribers that makes their Android phones easier and more fun to use, while being able to offer exciting value through local savings and deals that are intelligently targeted for their interest.”

“It is our pleasure to offer Azercell a unique solution that provides greater utility and aims to promote a stronger relationship between subscriber and operator,” said Ramgopal Vidyanand, VP Marketing and Business Development, Celltick. “Azercell is a strategic innovative partner of ours and has shown that it wants to be ahead of competitors in providing cutting edge solutions to the marketplace. At Celltick, we strive to work together with operators to deliver intelligently targeted products and services that are highly relevant to subscribers, while driving usage and increasing subscriber value.”

About Azercell
Azercell Telecom LLC was founded in 1996 and maintains a leading position in the market since the first years of activity. Azercell Azerbaijan led to a number of innovative technologies and concepts: GSM technology, GPRS / EDGE, 24/7 Call Center, a full-service provider of Azercell Express office and etc. Azercell providing 55% of mobile telecommunication market in Azerbaijan covers 99.8% of the country's population. The number of subscribers has reached to 4.4 million by the end of 2012. Azercell presented 3G services in 2011, and 4G services in 2012.

About Celltick
Celltick is a global leader in mobile initiated commerce. Celltick is unique in creating and managing mass market solutions for mobile operators that closes the loop between mobile marketing and mobile commerce with patented technology and local knowledge. Celltick’s managed solutions intelligently target hard to reach consumers in high growth markets on the home screen of their mobile devices. The company helps mobile operators to provide consumers with services that enable discovery and connectivity to valuable savings and offers, information, services and products. The company drives billions of transactions annually across more than 140 million active consumers in over 25 countries. A rapidly growing company, Celltick has offices in Europe, Asia, South America and the U.S.

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