Cincinnati, Ohio (PRWEB) January 31, 2013
Kia Motors Puerto Rico, its distributor Motorambar, Inc., and OneCommand announced today the launch of the Kia Konexión program, powered exclusively by OneCommand, the leading Customer Marketing & Loyalty Automation Platform™ for auto dealers. Konexión is a new service reminder program for Kia dealers in Puerto Rico, and is a component of the Kia Contigo program, which was developed as a gesture of appreciation and gratitude to loyal customers. It offers benefits that go above and beyond the Kia warranty, quality vehicles, and family-like care.
The Konexión program delivers timely, relevant, automated communications to a dealer’s customers through their preferred channel of contact – voice, email, text message, and direct mail. It allows dealers to effectively communicate with customers during the most relevant touch points in their ownership lifecycle. Leveraging OneCommand’s technology, and offered through a platform exclusively for Kia dealers, the Konexión program is designed specifically to increase customer loyalty and retention, improve frequency of service, and reduce marketing expenses.
“Creating opportunities in our dealerships’ service centers will significantly impact their profitability and ensure stability in a forever changing market,” said Oscar Del Valle, Service and Warranty Manager at Kia Motors Puerto Rico. “The Konexión service reminder program is an essential tool that will enable our dealers to provide consistent, cost effective communications to customers via key touch points in their ownership lifecycle and through their preferred channel of communication: voice, text, email, and mail.”
Key benefits include:
- Automated voice, text, email, and direct mail communications, according to customer preference.
- Actionable communications customized to the consumer’s unique position in their ownership lifecycle.
- Easy implementation and 100% self-maintained program, requiring no additional dealership resources.
- Multi-layered support team including in-field experts.
“Offering programs that increase service frequency and drive significant improvements in response rates are a core value at OneCommand,” said Marvin Grimm, Executive Vice President of Business Development at OneCommand. “Longer vehicle maintenance schedules are a growing trend in the auto industry, which results in customers visiting dealerships less often. However, we believe the Kia Konexión program will increase loyalty, drive repeat purchase behavior, maintain current customers, improve fixed operations revenue, and reduce deflection, all while lowering marketing costs and improving ROI for participating dealerships.”
“OneCommand is excited and honored for the opportunity to expand our market, and further our quest to help automotive dealers communicate better with their most precious asset, their customers and prospects,” said Jeff Hart, CEO and President at OneCommand. “OneCommand is committed to delivering turn-key solutions that are the future of one-to-one direct marketing. By harnessing AutoIntelligence™ – our data driven media solution – we can ensure the right message is delivered to the right customer, at the right time, through the right media channel.”
About Kia Motors Puerto Rico (http://www.kiapr.com)
Kia Motors Puerto Rico is distributed by Motorambar, Inc. and upholds four consecutive years of sustainable growth, with a lineup of vehicles in the principal market segments. Kia Motors Puerto Rico consists of 13 dealerships and service centers around the island, maintaining a family-like care after-sales service philosophy and offering products that represent the brand’s vision of quality, design, and innovation.
About OneCommand (http://www.onecommand.com)
OneCommand is the industry leader in deploying leading-edge communications technology proven to increase responses, drive traffic, and lower marketing costs. OneCommand provides a Customer Marketing and Loyalty Automation Platform™, which is designed to drive customer loyalty in the auto industry. For more than a decade, OneCommand’s proven platform of voice, email, text, direct mail, and social communications have been delivering results that are targeted, turnkey, and trigger-based. Every day, OneCommand delivers more than 1,000,000 personalized messages on behalf of its 4,000 clients throughout North America. Every auto dealership is looking for an advantage. OneCommand is the successful dealer’s secret weapon for delivering consistent results in their Sales and Service Departments.