Texas Pete® Joins a Winning Team to Wake Up the Big Game

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Texas Pete® Hot Sauce teams with Rolling Stone for a world class prelude to New Orleans’ big football weekend

By joining up with Rolling Stone, we feel Texas Pete will set the standard for the way Big Game parties should be done.

Football’s biggest game deserves a world-class celebration for the ages. That’s why Texas Pete® Hot Sauce has joined forces with Rolling Stone magazine for the signature New Orleans Big Game weekend event – Rolling Stone LIVE.

The can’t miss event happens on Friday, February 1, with a world-class DJ and back-to-back live music performances by two of today’s hottest, chart-topping artists. The trio will rock a downtown New Orleans hotel that has been transformed into the ultimate party destination during Super Bowl week. (For a complete entertainment lineup, visit http://www.RollingStoneLive.com).

Texas Pete®, a first-time sponsor of Rolling Stone’s Big Game event, will provide its signature three-pepper “zing” at a variety of spots during the weekend. Their presence includes:

  • Serving as presenting host of the Food Tent and VIP menus at Rolling Stone LIVE, featuring dishes that are distinctively New Orleans, with the added spice of Texas Pete® Hot Sauce.
  • More than enough of the bold-balanced Texas Pete® sauces at arm’s reach, so guests may finish off their menu selections.
  • In VIP sections, celebrities, athletes and other special guests will be rockin’ with a Texas Pete®-infused menu that include Crawfish Cakes and Oyster Shooters, among other items.
  • The Texas Pete® cowboy will be on hand to snap photos with guests, including those in the "Cover of Rolling Stone Photo Set," where guests will receive souvenir photos of their image on a cover of Rolling Stone; and a bevy of cowgirls will spice up the crowds throughout the night.

“Texas Pete® Hot Sauce is honored to add a layer of excitement to an already festive weekend, by joining up with Rolling Stone in an event which we feel will set the standard for the way Big Game parties should be done,” said Glenn Garner, Director of Marketing for Texas Pete®. “We know fans enjoy good food, good music and football – and of course the bold, balanced – and uniquely Southern – flavor of Texas Pete®.”

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About TW Garner Food Company (http://www.texaspete.com)
Headquartered in Winston-Salem, North Carolina, TW Garner Food Company is famous for its Texas Pete® Hot Sauce, the number three brand of hot sauce in the United States. Founded in 1929 as a maker of barbecue sauce, the company now sells a full line of hot sauces, wing sauces and seafood sauces under the Texas Pete® brand, as well as salsa and tortilla strips under the Green Mountain Gringo® brand. Texas Pete® and Green Mountain Gringo® products are sold in supermarkets, military commissaries, convenience stores and restaurants throughout the United States. In 2010, Green Mountain Gringo® Salsa was named best overall salsa by Epicurious, among 20 retail salsas that were tested.

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Jordan Bressler
The Sales Factory
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