The Marketing Grid Partners with Semcasting to Introduce IP Audience Zones, A Display Advertising Tool with 28 Million Micro-Targeted Clusters

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IP Zones is the Industry's First Advanced On-line Display Advertising Audience Targeting Platform That Provides 100% Qualified Reach Without Cookies. The Marketing Grid, A Digital Direct Marketing Agency is Certified and Qualified to Offer This Privacy Compliant Breakthrough On-line Display Targeting Tool.

IP Zones reach the 60-70% of audience that cookie advertising misses

IP Audience Zones Deliver Nearly 100% of Internet Inventory and is Privacy Compliant

“The introduction of IP Zones is to the internet what clustering technology was to direct mail, it has allowed our clients to use online marketing in a much more precise manner than using cookies or Geo-targeting”
Marty Agius
The Marketing Grid

Semcasting, Inc., a Marketing Grid partner and leading provider of predictive audience targeting and data solutions announced the new release and general availability of its patent-pending on-line display audience targeting platform, IP Zones.

The new release of IP Zones capitalizes on a patent-pending process for automated clustering of audiences based on hundreds of demographic and socio-economic data variables, providing advertisers with access to over 225 million users in nearly 16 million consumer and 12 million business zones. IP Zones clusters audiences of consumers or businesses with similar attributes into "virtual" neighborhood segments without applying any pixel tracking or cookies. Because no cookies are required to identify or serve an online advertisement, IP Zones opens up access to 100% of every audience - audiences defined by multiple attributes rather than a single inferred interest relationship based on one cookie. And with no reliance on cookies or behavioral tracking tools, IP Zones solves the issue of being compliant with present and future consumer privacy issues.

"IP Zones addresses the two biggest obstacles facing the digital advertising industry today. Reaching enough unique users and qualifying them with the available data are challenges that are driving down response rates across the board", said Ray Kingman CEO of Semcasting. "Cookie-based behavioral targeting is usually limited to an average of 30% reach for most campaigns because of cookies expiring or being blocked. Advertisers are often forced to accept generic, poorly qualified, data segments in order to get the reach they need to meet ROI objectives."

In addition to hundreds of prepackage segments IP Zones also includes the ability to upload a list of customers or site log information and automatically generate a custom audience on-demand. IP Zones that most closely compare to the uploaded data are automatically defined - both by location and through a multi-dimensional portrait of customers who have voted with their wallets - giving the advertiser a truly qualified online prospect audience every time.

The second release of IP Zones increases the number of defined audiences five-fold and marks the filing and acceptance of patent-pending status for the IP Zones technology. It also marks the formal introduction of our B2B targeting capability. IP Zones is able to target campaigns into organizations based on company lists, NAICS & SIC Codes, as well as revenue and number of employees.

“The introduction of IP Zones is to the internet what clustering technology was to direct mail, it has allowed us to help our clients solve the issue of online marketing in a much more precise manner than cookie based or geo-targeting was able to offer” according to Marty Agius, president of the Marketing Grid.

IP Zones is now actively being applied in both consumer and B2B campaigns. With nearly a three to one reach advantage over behavioral targeting, IP Zones targeted campaigns are generating performance lift that measures 50-500%. IP Zones has been especially effective when used to reach the maximum number of qualified users in a territory - as typified in trade area-based campaigns like those of auto manufacturers & dealerships, retail chains, or real estate. IP Zones has also been very popular in advocacy and fundraising for political and special interest campaigns.

About Semcasting
Semcasting, a Marketing Grid partner, is a provider of Audience Targeting Solutions that help advertisers to identify new market opportunities and target prospective customers by looking at what is unique about their current customers.

About The Marketing Grid

The Marketing Grid is a direct marketing communications firm focused on developing messages geared toward delivering pinpoint measurable results. TMG is an agency partner of Semcasting and is authorized to provide their entire suite of analytic services. To learn more please call Marty Agius at 716-332-7070 or email him at [email protected]

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Marty Agius

Geetha Neelakantiah
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