Denver, CO (PRWEB) January 31, 2013
A snapshot of consumers one month into 2013 finds them already unprepared to stick to their resolutions – which were chiefly to improve their health and fitness, spend less time worrying – and pay less attention to notorious celebrities like the Kardashians, according to agile research firm GutCheck.
Key findings include:
1. The Few. The Proud. The Technology Trackers. While it may not be a surprise that most people haven’t even formally written down their resolutions and think they can just keep them in their head, 14% are using mobile apps to help them track progress and 7% are using online communities or similar tools to keep them motivated.
2. If I Don’t Tell You, You Can’t Make Fun Of Me. Nearly half of those in the discussion -- 44% -- will not share their goals with others. Reasons behind not sharing include the desire for peers to see their achievements only after accomplished, and not wanting to admit to struggling or having difficulty reaching their goals.
3. We Resolve To Get Fit. And If Necessary, To Exercise. Fitness and exercise goals are the most common resolutions. Over half of the participants surveyed – 65% – indicated they want to feel better and exercise more in the New Year.
4. Just Because We Have Goals Doesn’t Mean We’ll Achieve Them. Only 16% of participants stated that they almost always achieve their goals and keep their resolutions. The majority -- 34% of participants -- said they “often” achieve their goals.
“Our agile approach allows us to quickly and easily set up on-demand communities and get instant feedback,” said Matt Warta, CEO of GutCheck. “This internal study to see how consumers are keeping resolutions is a perfect reflection of having a business question from a target audience and getting the answer the next day,” he added.
A full report on the findings and methodology, as well as an infographic, can be downloaded for free at: http://gutcheckit.com/about/gutchecknews-press-2/research-community-resolutions-infographic/
Providing Brands Rapid Access to Insights
GutCheck helps to keep consumer insights moving at the same speed as business decisions. We provide an On-Demand Community that allows brands to access single respondents or a group of respondents and gain rich, authentic feedback in a moment’s notice so they can make informed business decisions.
Our agile platform is used in all stages of product and communication cycles, so a brand can rapidly explore a new audience or segment, test brand communications and product concepts with their buyers, and discover intelligence about their competition.
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