Forney Listens to Customers - Company Re-engineers Sales and Customer Service Teams

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Forney Industries (http://www.forneyind.com), one of America’s longest operating family-owned welding and metal working tool and equipment companies, announced today it has re-engineered its sales and customer service teams in response to its customers needs.

“Our online business has grown leaps and bounds the last couple of years and I’m confident that we are in a better and more strategic position today to serve our customers’ social and digital media needs.”

Forney Industries (http://www.forneyind.com), one of America’s longest operating family-owned welding and metal working tool and equipment companies, announced today it has re-engineered its sales and customer service teams in response to its customers needs.

“Our customer base is growing nationally and worldwide and is becoming more diverse every day,” said Forney’s Chief Sales & Marketing Officer Ron Ferguson.” We’ve been listening and know that our customers prefer to work with us in different ways and across different platforms. Whether that’s through personal contacts, phone, email, text, or social media, we’re prepared to provide the best customer service in our class. To that end, we’ve expanded our field sales organization and re-tooled how we do business to enhance these important relationships.”

Forney’s three geographic regions now include both sales and merchandising teams. The field sales management team has expanded with five Retail Account Managers. “This allows us to make decisions faster and puts our managers closer to our dealers,” Ferguson said.

Forney also announced the creation of two new sales positions: Retail Sales Representatives and Retail Account Specialists to better serve its dealers’ in-store merchandising. In addition the company created a new nationwide team of retail merchandisers to support its sales associates. All the new positions are full-time Forney employees.

In its focus on re-engineering customer service, Forney Industries also announced new promotions and reporting assignments. Pat Proctor becomes Vice President, Retail Sales and heads the field sales group. Reporting to Proctor is Mark Clouser, Director of the new warehouse accounts team and three Regional Sales Directors, which include: Pat Emmett, West Region; Mike Kellogg, Central Region; and John Lambert, East Region.

Also, Forney’s warehouse account team has expanded with Key Account Executives reporting to Clouser. This team has been created to meet the needs of Forney’s fast-growing central bill and warehouse accounts. They will also work on special promotions and events.

Ferguson said, Cevin Kinsey will now head Forney’s new online sales team and will direct and lead the company’s presence at industry trade shows. “Our online business has grown leaps and bounds the last couple of years and I’m confident that we are in a better and more strategic position today to serve our customers’ social and digital media needs.”

“While the business world is evolving,” Ferguson said, “we continue our traditional in-store order and drop ship service. We have added automated order entry options with additional EDI options, email, fax, phone, and our new quick order feature which is available online at http://www.forneyind.com.

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ABOUT FORNEY INDUSTRIES, INC.
Headquartered in Fort Collins, Colo., the company was founded in 1932 and introduced the first publicly available arc welder in the 1940’s. Today, it offers more than 5,000 products for the automotive, hardware, farm and ranch, and do-it-yourself markets. Forney delivers products to all 50 states through its extensive customer network. Forney is committed to providing the best product mix and most personal support services possible. For more information, please visit http://www.forneyind.com.

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