Royal Asscher and Sparkle Roll Form Strategic Alliance in China

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Famed jeweler, Royal Asscher forms strategic alliance with leading luxury goods distributor in China, Sparkle Roll.

Royal Asscher is proud to announce that it has started a strategic alliance in the China and Macau with the Sparkle Roll Group Limited, a company traded on the Hong Kong stock exchange and leading distributor of top-tier luxury goods in China, effective 1 February 2013.
According to the agreement, the alliance is for a period of 10 years, with an option to be renewed for another 10 years.

Mr. Edward Asscher, President of Royal Asscher said, “Our cooperation with Sparkle Roll has grown because we trust Sparkle Roll to be a successful brand manager for us in the China. We have established a firm foothold in the Japanese market for 45 years where we supply 125 jewelers. Next to the US and European markets, the PRC is the fourth greatest market for our 159 year-old Asscher family company. We believe that Sparkle Roll's market leadership and extensive distribution network will help expand our reach across the broad spectrum of target audiences in the China and thus reinforce our presence in the market.”

Mr. Ivan Tong, Chairman of Sparkle Roll said, “Sparkle Roll is extremely excited about this further exclusive strategic partnership formed with Royal Asscher which is one of the most renowned and prestigious brands in the diamond industry, famous for its patented Royal Asscher Cut, and awarded the privilege of a “Royal” title in 1980 and granted for another 25 years in 2011. We began this exclusive distributorship in March 2011 and we are confident that Royal Asscher will be one of the most successful jewelry brands in the PRC.”

Mr. Tong added, “Royal Asscher has a legendary European heritage and an exclusive clientele of international royalty and celebrities. This coupled with Sparkle Roll’s expertise in marketing, distribution of top-tier luxury products and in-depth insight to the industry will create valuable synergy and assist the brand in continuing the Royal Asscher legacy and facilitating the growth and expansion of sales of the Royal Asscher Cut Diamonds, other Royal Asscher jewelry lines and notably the Stars of Africa Collection in the PRC. With the establishment of mutually beneficial relations, we look forward to a further extension of successful collaboration with Royal Asscher in the years to come."

About Sparkle Roll Group Limited
Sparkle Roll Group Limited is principally engaged in the distribution and dealerships of top-tier luxury goods in the PRC, including dealerships of ultra-luxury automobiles such as Bentley in Beijing and Tianjin, Lamborghini in Beijing and Rolls-Royce in Beijing and Tianjin; exclusive distributorships of super deluxe branded watches Richard Mille, DeWitt, Parmigiani in the PRC; exclusive global distributorship of deLaCour’s BiTourbillon; cohesive partnership with top-tier branded jewellery Boucheron, and exclusive distributorships of Royal Asscher in the PRC respectively; cohesive partnership with renowned French fine wines merchant Duclot Export in the PRC and dealerships of Bordeaux fine wines from renowned French fine wines merchants Maison Joanne, Ulysse Cazabonne and Compagnie Medocaine Des Grands Crus in the PRC. As for other businesses, in October 2011, the Group entered into a cooperation agreement with Buben & Zorweg Group, a top-notch manufacturer in OBJECTS OF TIME based in Austria.

About Royal Asscher
Royal Asscher was founded in 1854 in Amsterdam, the Netherlands as the I.J. Asscher Diamond Company, and became Royal Asscher in 1980 after being awarded the rare privilege of a “Royal” title by Queen Juliana of the Netherlands. The Asscher family dynasty has had an indelible influence on the diamond industry. The Royal Asscher is famous for the polishing of the legendary Cullinan diamond, the largest diamond ever found. These diamonds form part of the British Crown Jewels and are on display in the Tower of London. Royal Asscher has launched the now famous Royal Asscher Cut collection in 2001 and now introduced a new engagement ring collection this year and also offers an amazing Royal Asscher Cut sapphire collection. Next to these collections, Royal Asscher has introduced one of the most innovative and amazing collections last year: the Stars of Africa Collection, a jewelry line showcasing floating diamonds.

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Nicole Porto
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