LA Flower Petallers Give Skinny on Red Long Stemmed Valentine's Roses

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Red intuition rose. Photo by Helen Lewis www.masteringhorticulture.blogspot,com

California Flower Mall serves up DIY bargain blooms for every budget and offers the convenience of later evening hours, free admission and round the clock operation from 4 a.m. Wednesday, Feb. 13 to 7 p.m. Valentine’s Day, Thursday Feb. 14.

Los Angeles, CA (PRWEB) January 31, 2013

Los Angeles Flower District California Flower Mall petallers give inside tips to save up to 70% off retail prices on red long stemmed Valentine’s roses and flower gifts. Valentine's Day inspires the heaviest demand for red long-stemmed roses, and several rosebuds must be sacrificed to create a single long-stemmed rose.

“Factors that affect red long stemmed Valentine’s rose prices are a simple case of supply and demand,” said Hilda Jimenez, California Flower Mall Operations Manager. “After the Christmas and Dia de Guadalupe season demand for red roses is filled, growers need 50-70 days to produce enough roses for Valentine's Day. Winter's shorter daylight hours and higher energy costs hamper efforts to grow large rose crops and inclement weather often severely impacts rose production and delivery.”

“A dozen red long stemmed Valentine's roses arrangement will retail in some parts of Los Angeles for $90 - $125 delivered. Nationally, a Society of American Florists 2012 poll showed florists charged on average $80 for a dozen arranged long stemmed red roses."

In 2012, the on average lowest price at California Flower Mall for a dozen long stemmed red roses was $36, said Gersain Bustos, Owner of Growers Direct. He offered these tips for getting deep discounts on Valentine’s roses and working around holiday price demands:    

•     Color - consider mixing red roses with other color roses to create a dramatic, beautiful bouquet. Society of American Florist’s research shows that flower gifts boost the receiver’s mood and cause them to feel loved and special. These responses happen with any color flower gift.
•     Type – Rich red long stemmed Colombian roses are the gold standard of romance, and more than 40% will give a dozen red roses for Valentine’s Day. Will a shorter stem make that much of a difference? Or will remembering her favorite flower or your wedding flowers be even more thoughtful?
•     Timing – Most men are last minute shoppers. This may work in their favor for Valentine’s roses. The price of roses usually comes down as the holiday comes closer. We can’t predict when it will happen and we often run out of red.
•     Bargain – It’s an accepted business practice for wholesalers. Multiple Valentine’s flower bouquet purchases for Mom, Grandma, Sister and you deserve a good discount, so don’t be shy about asking for it.

“Every Valentine’s Day rose and flower in Los Angeles comes from the eight-block LA Flower District. This is one of the largest concentrations of flower industry wholesalers in California and the nation. California Flower Mall’s DIY customers will save on gorgeous farm fresh Valentine’s Day long stemmed red roses because they are buying where the floral trade shops -- direct from wholesale flower market distributors,” stated Mark Chatoff, California Flower Mall Owner and President.

Roses in February are special, even in sunny Southern California, and Valentine’s Day inspires the highest demand of the year for long stemmed red roses. California Flower Mall serves up Valentine's DIY bargain blooms for every budget and offers the convenience of later evening hours, free admission and round the clock operation from 4 a.m. Wednesday February 13 through 7 p.m. Valentine’s Day, Thursday February 14.

About California Flower Mall: The California Flower Mall located at 825 San Pedro Street is one of the largest premier DIY wholesale flower marts in Downtown Los Angeles Flower Market neighborhood. The six-block Los Angeles Flower District is the largest community of wholesale flower market and flower businesses in the U.S.

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