Evenbase publishes 2012 recruitment wrap-up

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Quarterly independent research reveals changes in recruiter & jobseeker behaviour for Winter 2012-13

Evenbase Quarterly Recruitment Review Winter 2012-13

One insight that stood out at the end of 2012, is the significant disconnect between jobseekers & employers in terms of the tools and features they need and desire from their online resources, it will be interesting to watch this development in 2013

Evenbase’s latest Quarterly Recruitment Review reveals:

  •     The average number of vacancies advertised has risen to 7.8 per business, the highest figure of 2012
  •     54% increase in temporary/contract roles advertised since a year ago
  •     Almost two-thirds of job vacancies are advertised online
  •     83% of jobseekers cite job boards as their most considered job search method
  •     Mobile shift - 76% of jobseekers now own a smartphone (up from 43% in 2010)
  •     13% increase in the number of SME businesses (50-249 employees) looking for staff

Global digital recruitment group Evenbase releases its latest Quarterly Recruitment Review (Winter 2012/13), detailing changes in UK business and jobseeker behaviour. Conducted on a quarterly basis by an independent research agency, the latest report is available to download for free now: http://www.evenbase.com/RecruitmentReviewWinter12

Evenbase’s Winter 2012/13 Quarterly Recruitment Review sees a continued trend in the hiring uplift reported in the Autumn Quarterly Recruitment Review, with the average number of vacancies advertised per business back up to 7.8, which was last seen in Nov 2011 and is the highest figure reported in 2012.

The most recent Recruitment Review saw a 13% surge in temporary/contract vacancies being advertised by businesses with 4.3 temporary/contract vacancies per business; this can be linked with the annual trend of seasonal jobs, but it is still a 54% increase in temporary/contract roles year on year.

Almost two-thirds of all vacancies are now advertised online, which has risen since the autumn to an average of 5.1 online vacancies per employer. However, businesses’ consideration of using newspaper ads has leap-frogged job boards for the first time in 2012. This shift in vacancy advertising is likely to be attributed largely to the 13% increase in the number of SME businesses (50-249 employees) looking for staff as smaller businesses with less resources perhaps prefer to stick to traditional mediums of recruitment advertising and their own personal networks.

For businesses looking to hire new staff, the talent pool of candidates can be found online - as 83% of jobseekers cite job boards as their most considered job search method. This is the highest figure on record since Evenbase’s Quarterly Recruitment Review began in 2008 and has increased a further 5% from Autumn 2012.

Another indication of the ongoing strength of digital recruitment is that jobseekers are also considering using company websites to find their next role, which has jumped by 10% this quarter to reach the same level as job boards. Also, the consideration of using social and business networks has reached 50% for the first time – indicating that jobseekers are proactively considering more channels in their job hunt.

The research shows a sharp increase in social media usage and an ongoing focus on mobile technologies. In February 2010, 43% of respondents said they owned a smartphone; today that number is 76%. It’s perhaps therefore unsurprising that the desirability of mobile features among jobseekers rose significantly with nearly a third of jobseekers now wanting mobile versions of job boards.

Businesses however, seem less certain, ranking both social media and mobile as less important factors when choosing a job board than in Autumn 2012. Still playing it fairly safe, businesses may be taking a slightly more proactive approach in response to greater jobseeker activity, but they remain unimpressed by added extras that extend the basic features of job boards.

Mike Wall, MD of Evenbase’s Job Boards division, comments; “After another fairly unsettled year in recruitment, 2012 ended on a positive note with Evenbase’s final Quarterly Recruitment Review of 2012 recording the year’s highest average number of vacancies per employer.

“The quarterly research we conducted last year also identified two noticeable trends. The first was a growth in the proportion of temporary and contract vacancies in the labour market, which comfortably outnumbered permanent vacancies by the end of the year. The second, perhaps more inevitable, was a huge rise in the popularity and influence of smartphones and mobile technologies amongst jobseekers.

Wall continues, “The Evenbase Quarterly Recruitment Reviews provide a great insight into the attitudes and behaviours of consumers and businesses relating to jobseeking and hiring. One insight that stood out at the end of 2012, is the significant disconnect between jobseekers and employers in terms of the tools and features they need and desire from their online resources, it will be interesting to watch this development, and others in the recruitment industry in 2013.”

The Evenbase Quarterly Recruitment Review (Winter 2012/13) is available to download now for free: http://www.evenbase.com/RecruitmentReviewWinter12 . The next Quarterly Recruitment Review will be available in March/April 2013.

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For more information, please contact:

Vicky Taylor
Tel: 0844 561 9156

Notes to editors:

About the research: Evenbase’s quarterly review is based on in-depth, independent online research among 500 jobseekers and 200 recruiters, carried out by market research agency HPI in November 2012. Respondents are selected from a third-party database of jobseekers and businesses, with a 50/50 split of male & female respondents, as well as a good spread across factors such as age, location, sector and salary. This spread is maintained consistently across the research each quarter, so that the findings can be compared with confidence.

Jobseekers are split approximately 50/50 between active and passive candidates. Active is defined as anyone who is attending interviews or has taken steps to find a new job, such as looking at relevant vacancies. Passive is defined as anyone who is considering or open to switching jobs, but has not yet taken any action.

Business respondents are selected according to business type as follows:

  • 50 recruitment decision-makers from SoHos (10-49 employees)
  • 75 recruitment decision-makers from SMEs (50-249 employees)
  • 75 recruitment decision-makers from corporate organisations (250+ employees)

About Evenbase (http://www.evenbase.com): Evenbase is a global digital recruitment group which includes flagship brands such as Jobrapido, Broadbean, Jobsite and OilCareers, and technology partnerships such as NHS Jobs, Northcliffe Media and Johnston Press. We discover and develop intelligent recruitment services that revolutionise the matching of talent with opportunity and make the recruitment process better for everyone involved. This focus drives synergies between our four business areas of Job boards, Business solutions, Recruitment software and New ventures. Our portfolio currently spans 55 countries, includes a network of over 60 recruitment sites and employs more than 400 people. We have offices in North America, United Kingdom, United Arab Emirates and Australia, with aggressive plans in place for further expansion. Evenbase is part of dmg::media, the consumer media division of DMGT plc.

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