Thinking Phone Networks Sees Significant Customer and Partner Growth in 2012, Earns Highest Industry Accolades

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Demand for market-leading cloud unified communications services spurs extraordinary growth

Thinking Phone Networks, the smart choice in cloud unified communications (UC), today announced impressive year-over-year growth in customer acquisition, channel partner program development, and employee headcount. The company attributes these results—as well as its designation as a Gartner UCaaS Magic Quadrant “Leader”—to increasing demand for cloud communications services that improve workforce productivity and collaboration and significantly lower costs.

“Enterprises looking for smarter, more cost-effective ways for employees to work are increasingly turning to Thinking Phone Networks,” said Steve Kokinos, the company’s President and CEO. “This is evident in our 2012 results, which show not only banner customer adoption, but also a big spike in the number of partners that want to offer proven cloud UC services. Customers tell us that only Thinking Phone Networks delivers the extensive and deeply-integrated cloud communications and analytic capabilities needed for distributed, mobile workforces.”

“The cloud communications market is seeing tremendous growth for reasons that go far beyond total cost of ownership. The best services provide built-in business continuity, disaster recovery capabilities, geo-redundancy, and minimal risk of infrastructure obsolescence,” said Dr. Brent Kelly, Vice President and Principal Consultant at Constellation Research. “Communications as a Service is fast-emerging as a way for organizations to streamline and optimize operations. Our data shows this market growing by double digits for at least the next three to five years, with some providers seeing 100 percent or more growth year-over-year. Thinking Phone Networks has a unique solution architecture and now a channel program, both of which position the company for continued rapid growth of its cloud communications services.”

Thinking Phone Networks 2012 Achievement Highlights

Business Growth: Thinking Phone Networks made significant inroads with new customers, realizing a 100 percent increase in its customer base. To handle burgeoning demand for its cloud UC solutions, the company doubled its employee headcount year-over-year, expanded its Cambridge, MA headquarters, and moved its Ottawa, Canada R&D facility to new, larger offices.

Channel Expansion: Thinking Phone Networks broadened its channel initiatives, inaugurating a new wholesale program and doubling membership in its Cloud Channel Partner Program. More than 150 partners now sell ThinkingSuite cloud services, positioning themselves for tremendous growth in the unified communications as a service market (UCaaS), which Gartner expects will reach $2.2 billion by 2015, with an annual 36 percent growth rate.

Industry Accolades: Key influencers recognized Thinking Phone Networks’ innovation and leadership. ThinkingSuite’s unique capabilities and strong customer adoption led Gartner to position the company as a “Leader” in its prestigious “Magic Quadrant for Unified Communications as a Service, North America” report. The company also received favorable reviews from leading industry analyst firm Wainhouse Research, was awarded Internet Telephony’s Product of the Year for the third consecutive year, received TMC’s 2012 UC Product of the Year, and was honored by Channel Partners magazine for offering one of the industry’s top channel programs.

Product Innovations: Thinking Phone Networks delivered significant capabilities for its integrated UC applications. It raised the bar for mobile device support by making it exceedingly easy for employees to use iOS and Android smartphones and tablets to access the full suite of UC services. Customers benefited from new video support, including videoconferencing for the integrated ThinkingCommunicator presence/IM softphone, upgrades to the contact center console, and accompanying analytics. The company also provided additional provisioning and configuration management APIs that further simplify UC deployment for enterprises and partners. Enhanced portal capabilities for service providers speed time-to-revenue and billing and improve customer retention and growth.

Funding: To facilitate expanded sales, marketing, partner, and product development initiatives, Thinking Phone Networks closed a $16.5 million financing round led by leading venture capitalist firms Advanced Technology Ventures and Bessemer Venture Partners.

About Thinking Phone Networks
Thinking Phone Networks is the smart choice in cloud UC. Recently named a Gartner, Inc. Magic Quadrant “Leader,” the company enables midmarket and larger enterprises, service providers, and PBX vendors to deploy cloud communications quickly, easily, and cost effectively. Its award-winning ThinkingSuite solution combines powerful analytics-driven communications services, application integration, and turnkey back-office operational functionality on an open architected platform. For more information, visit

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Janice Bedsole
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