London, (PRWEB UK) 31 January 2013
Interesting changes are taking place in the modern marketplace, moving towards a culture of interconnectedness and free access. A few years ago society concluded it was no longer enough to simply rely on brick and mortar trade, but an online presence had to be established. Even established and respected retailers fell under their own weight, see Woolworths and more recently HMV, and trends appeared to be moving towards smaller enterprises expanding into geographically diverse online markets, based on the ability of consumers to seek out that business’s personal niche.
Yet now it seems even this isn’t enough. Much like the high street was found to be too limiting, moving beyond personal websites has become a component factor in encouraging growth. Consumers are growing increasingly reliant on websites they are familiar with and trust, such as eBay and Amazon, and many businesses see enhanced trade by integrating their personal catalogues with the larger online stores. By specialising in the Magento development platform, FDO.co.uk are now able to offer their customers this service.
Magento is an open source tool, facilitating website development and content management systems. It is well noted for having a sturdy and stable architecture capable of handling a multitude of plug in extensions to achieve any specific functionality the website owner desires. Particularly relevant is the ability to integrate any virtual storefront with those of the major online marketplaces, in these cases eBay and Amazon.
Many businesses open a store on these websites, though with Magento extensions it’s possible to achieve an unprecedented level of synonymy. Owners are able to choose between a variety of official, third-party or in house extensions allowing different degrees of functionality with other sites. Stock can be updated in real time no matter what site the order is sourced from, and error messages can be displayed at the product level whenever one of the interlinked sites develops a problem with the listing. On top of this, listings are able to be developed from a central content management system, updated in real time on every site they’re featured on. Listings can appear identically, or be altered depending on their location.
The Head of Digital Marketing for FDO had the time to comment on stock integration, and the strengths of specialising in Magento. “Ultimately, running a store from a single site can be effective, but it’s becoming less so. There are immense customer bases on eBay and Amazon, some of whom buy the vast majority of their products exclusively through these sellers. Being visible to these customers is the best advertising imaginable, and Magento allows our clients to achieve this while retaining complete, centralised control over their content.”
FDO.co.uk are a Digital Marketing Agency operating from London, helping businesses nationwide get an important foothold in the eCommerce and the online marketplace through versatile development, stable integration and transparent SEO.