FDO are able to easily expand on the sturdy architecture of Magento with extensions and alterations
London (PRWEB UK) 31 January 2013
Recent years have seen the market change shape considerably. Simply having an online presence is no longer enough to see healthy growth and high sales. Consumers have an immense degree of agency in what they buy and who they elect to supply them. Advertisements are seen as an unwelcome intrusion into their browsing experience, producing an unbalanced degree of ill will towards the transgressor. The focus within the industry has moved towards Search Engine Optimisation, moving towards appearing highly in targeted search results.
Yet it’s not enough to appear highly in results. Consumers now expect their browsing experience to be painless and pleasant, with the most popular online retailers electing to install convenience-focused features such as single click buying or recommended products. In this environment having a versatile development platform is essential, which is why FDO.co.uk are announcing their new specialisation in Magento for eCommerce solutions.
Magento has ballooned in popularity over the past five years, widely celebrated as one of the most robust development platforms in the market. It’s been noted in particular for the comprehensive content management systems created with it, allowing for easily interlinked catalogues of stock to be updated with price calculations and alterations on the fly.
An open source development tool, experienced developers such as FDO are able to easily expand on the sturdy architecture of Magento with extensions and alterations. New features and functionality can be added with a relatively small time investment compared to other development platforms. In the hands of a talented development team a website can be constructed in minimum time with maximum usability.
FDO’s Head of Development was available to comment on the company’s new specialisation. “Magento simply makes sense from a design perspective. In no time we can set up the framework of a site and begin bringing in interlinked content immediately. The architecture allows us to add in specialist features without affecting site stability, while the easily indexed content makes the new site perform well in terms of Search Engine Optimisation.”
FDO recognise having fast design and a user-friendly framework is only half of moving into eCommerce. To succeed businesses also need to consider investing in SEO to introduce their services to consumers already seeking them out. The speed and stability of Magento causes it to perform well with engine crawlers, turning SEO into a more efficient process.
FDO.co.uk are an SEO Agency based in London, primarily focussed on eCommerce solutions utilising both the Magento development platform and transparent Search Engine Optimisation. With flexible development strategies, FDO intend to help their clients gain an all-important foothold into the world of online commerce.