SEO is absolutely essential for new businesses seeking to find a wider audience
London (PRWEB UK) 31 January 2013
All signs point towards the nature of consumerism changing. Advertisements are proving substantially less effective by the day, even within the targeted confines of the internet. Consumers have been liberated in a very real sense. Thanks to ad-blocking services and informed browsing, businesses are no longer able to intrude and inform their activity. Rather, the consumer themselves browses for precisely what they desire, precisely when they have a desire to invest.
Every business should have a Unique Selling Point, and for every USP there is a relevant audience with sincere interest. In a modern marketplace the best way to expand is for a company to make themselves immediately visible to the right consumers, without negatively impacting their browsing experience. This is done by moving up the search results for relevant terms. 97% of searches carried out on Google don’t bother checking the second page, so appearing on page one of consumers’ search results is essential to making sales.
FDO.co.uk have launched their new site and service, offering a full SEO service to clients which is both comprehensive and transparent. Through their services they can help businesses to attain targeted yet organic results. Primarily, they’re focusing their optimisation process on Google, as the company currently represents almost 70% of all searches carried out on a global level.
FDO’s Head of Digital Marketing was available to comment on the importance the company places on Search Engine Optimisation. “SEO is absolutely essential for new businesses seeking to find a wide audience. It’s proven to be effective, far more so than advertising. In ads many consumers will click through, though often by accident. Then the majority find they have no interest in the actual site and close it down. Through SEO businesses receive traffic with an express interest of studying the products and services they offer. To get customers to page one and keep them there you need to engage in extensive and unique content creation both on and off site, while maintaining an interface that’s friendly both to new users and to Google. For this purpose we also offer a comprehensive Magento development service.”
Magento is an online development tool and content management system yielding extremely efficient website creation. As an open-source platform it allows extensive plugin alteration to create new functionality, and is one of the most efficient methods of linking and updating product records. Where SEO introduces customers and businesses, Magento powered websites serve to build a strong relationship between them.
FDO.co.uk are a Digital Marketing Agency operating from London. With their new site launch they are offering professional development and optimisation services, now with an expanded focus on SEO to help clients gain an important foothold in the online market.