Los Angeles, CA (PRWEB) January 31, 2013
Website optimization has never been this simple or accurate. SeeVolution Inc. created one-of-a-kind software for webmasters that provides them with vital site stats using real-time analytics and website heatmapping. The analytics leader recently announced the upgrade of their custom toolbar which has enhanced functionality and user responsiveness.
The Manhattan Beach start-up made a name for themselves with a signature toolbar and website heatmap overlay. Once a code snippet is installed on the site, SeeVolution starts collecting and displaying real-time data over the webmaster’s site. Logging in to a new application or navigating away a current window is eliminated with the help of a toolbar that gives a variety of real-time analytics stats—including a variety of heatmaps.
Website heatmaps are visual maps of data that show hotspots of visitor behavior. SeeVolution’s heatmaps include scroll heatmaps, mouse movement heatmaps and click maps.
Scroll heatmaps are ideal for e-commerce websites that are reliant on purchase buttons and other call to action objects. These maps show the rate that people are scrolling and how far they actually scroll. From there, a ‘fold’—the first significant drop off of visitor engagement—can be found and a webmaster can see how much of that page a visitor is really seeing.
To better identify what visitors are focusing on, mouse movement heatmaps use “eye tracking technology” to map out where and what visitors are focusing on. Eye tracking is a sophisticated technology that was previously only available at incredibly steep prices to large corporations. SeeVolution offers similar data in the mouse movement heatmaps in all of their packages as yet another optimization strategy.
Finally, click heatmaps provide webmasters with the specific mouse clicks of their visitors. This allows them to develop content that is sure to be engaging and relevant to visitors. Click maps take into account every single space on a website: dead space, links, objects, banner advertisements, text. Space on a site will thus never go to waste.
SeeVolution’s upgraded toolbar will provide their customers with a higher functioning application that has seamless responsiveness. Access to real-time analytics including how many people are currently on a site or how many conversions have happened in the last 24 hours are displayed quickly and easily.
This intuitive software gives webmasters a clean and organized way of seeing how their visitors are interacting and navigating through their website. This data allows for exact optimization and content specific decisions to be made. After using SeeVolution, a website has the potential to have every single element optimized that is needed to increase conversions.
SeeVolution has received praise from a number of technology blogs like Mashable and Apitiva. They are currently working on version two of their simplified visual analytics toolbar, which is set to be released later this year.
For more info: http://www.seevolution.com