McElroy Films Offers Internal and Conference Video Solutions in 2013

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Using video can help quickly educate employees about topics explored in conferences or off-sites.

Conference Video Production

Regardless of size, every company needs a great line of communication between its leaders and employees to succeed in today’s fast-paced environment.

Regardless of size, every company needs a great line of communication between its leaders and employees to succeed in today’s fast-paced environment. Every company also needs its employees to stay fresh and learn about current trends in order to contribute new ideas. For years, the procedure has been the same: The management staff is sent to a conference or team-building off-site, is versed in numerous topics and discussions, and finally brings those ideas back to their staff. The procedure works, or else it wouldn’t be done at some of the biggest corporations in the world, however, like most strategies, there is room for improvement. McElroy Films has been using video for years to help corporations communicate to potential clients, but now there is a new emphasis on using the same video techniques for internal communication. There are numerous applications for video and McElroy Films can help show your company how to maximize internal messaging in 2013.

For instance, what one manager takes from a conference might be very different from another. When they return to convey those learned ideas to others, they will only present what they remember or what they personally found important. Some managers are better than others at discerning what is good and bad for their departments, but there is no reason to leave that to chance. By capturing your conference on video and sharing that video across the company, the ideas the need to be relayed get to the right people and are not misconstrued or misinterpreted.

Video also helps employees take in ideas at their own pace. Conferences and meeting move at one speed but video can be rewound, fast-forwarded, and seen anywhere. There are several ways footage can be edited to help every kind of learner. Powerpoint slides, pictures, and other graphics can be incorporated into the video for those who learn better visually.

Video messaging is more effective at conveying messages over the written word and in some cases, being at the conference in person. Every company has had a conference where it may be difficult to hear or see the speaker due to the size of the room or other environmental restrictions. Video takes down those barriers and allows every viewer the opportunity to properly ‘see’ and ‘hear’ the messages in speeches and presentations.

Companies can also use video in the same ways internally as they would to their clients. Video can be used in place of a letter or memo detailing a new company policy or employee initiative. CEOs can talk directly to all employees via a video rather than impersonal emails and letters. Video is more stimulating than the written word, ensuring that more employees receive and digest the message.

When discussing the next initiative, off-site, or implementing a new company-wide strategy, consider using video to help your message get where it needs to go clearly and effectively.


McElroy Films LLC is an award-winning producer of high definition video for corporate, educational, non-profit, wedding, music video, and independent film use. Serving the Massachusetts and New England area, McElroy Films’ mission is to keep high definition video affordable without sacrificing quality. McElroy Films has assisted organizations throughout the Boston area increase their revenues and awareness by drawing in new clients and educating existing ones with concise, effective videos for the web and broadcast.

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Benjamin J. McElroy
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