One of The Newest Apples: The Lady Alice Resonates With Consumers Available Nationwide for the first time in 2013

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One of the hottest new apples in the marketplace is now arriving for the first time this season to grocery stores across America. The Rainier Fruit Company is delivering the largest shipment yet of an apple that literally came to life as a chance seedling in its orchards in Eastern Washington.

Lady Alice Apples

“The Lady Alice apple is a welcome addition for consumers who love apples and are looking for something new in the late winter and spring,” said Suzanne Wolter for Rainier.

One of the hottest new apples in the marketplace is now arriving for the first time this season to grocery stores across America. The Rainier Fruit Company is delivering the largest shipment yet of an apple that literally came to life as a chance seedling in its orchards in Eastern Washington. The Lady Alice® brand apple is arriving in stores this week to consumers coast to coast. Lady Alice is available now through May, or while supplies last at many major and independent grocery retailers. Production of this apple has increased since its limited introduction just three years ago as its appeal with consumers has taken off.

The rarity of a chance seedling creating an apple that is quickly becoming a national favorite is a story in itself. It was discovered quite by chance on a farm near Gleed, Washington in 1978 when a grower accidentally cut an apple tree with his farm equipment. A chance seedling grew from the base and over the next 25 years, steps were taken to preserve and propagate the distinctive characteristics of the Lady Alice. The Lady Alice® brand apple is named after Alice Zirkle, the co-founder of Rainier Fruit Company in honor of her memory.

“The Lady Alice apple is a welcome addition for consumers who love apples and are looking for something new in the late winter and spring. Its delicious sweet bite offers a hint of tartness that lingers on the palate,” said Suzanne Wolter, director of marketing for Rainier.

What consumers really love is Lady Alice’s flavor and cooking qualities. The heirloom-like Lady Alice apple is similar to a fine wine – flavorful and complex. The apples are harvested in the fall, stored and sold to consumers at their flavor peak. They are characterized by a banana-yellow color and sweet, crisp, dense flesh with a hint of tartness. The density of the apple leaves those who eat them feeling satisfyingly filled after enjoying one.

The versatile Lady Alice apple is an excellent choice for snacking, baking and cooking. Unlike many apples, the Lady Alice is slow to brown when cut – making it perfect for salads and fruit trays. The Lady Alice can also be used in a variety of cooking and baking recipes. Its distinctively sturdy flesh helps the apple retain its texture when heated at high temperatures. Just like fresh cherries, the Lady Alice apple has a short season, yielding a limited supply of this delectable fruit.

“We at Rainier strive to grow only the highest quality fruit – the Lady Alice apple offers versatility, while maintaining a unique quality we have been committed to for more than a century,” adds Wolter.

The Lady Alice apple contributes to a healthy lifestyle and compliments a variety of recipes. According to the USDA, apples are among the top 20 foods with the highest antioxidant content per serving. Rich in antioxidants, apples can help boost weight loss and reduce the risk of chronic diseases.

Roasted Halibut with Apple Chutney
1 tablespoon butter
2 Lady Alice apples, peeled, cored and chopped
1/4 cup orange juice
3 tablespoons firmly packed light brown sugar
3 tablespoons cider vinegar
1/2 teaspoon dry mustard
1/4 teaspoon salt
1/4 teaspoon ground coriander
1/8 teaspoon ground cloves
1 jalapeno chili, minced 1 ripe mango, peeled, pitted and chopped
2 teaspoons olive oil
4 (6 ounces) Alaskan halibut fillets, about 1 inch thick
4 teaspoons chopped fresh mint

Melt the butter in a medium saucepan and add the apples. Cook over medium heat, stirring often, about 5 minutes or until the apples begin to soften. Add the orange juice, brown sugar, vinegar, mustard, salt, ground coriander and ground cloves. Reduce the heat to low and continue cooking, sitting occasionally, until the apples are tender and juice is thick, about 10 minutes. Add the mango and cook about 5 minutes or until the mango softens. Serve warm or at room temperature.

Heat the oven to 425 degrees. Place the halibut in a lightly greased baking dish. Drizzle each piece with olive oil. Season to taste with salt and pepper. Cook 18 to 20 minutes or until halibut is cooked in the center. Serve with chutney. Large pieces of halibut will require additional time.

For other delicious and healthy recipe ideas including: Lady Alice apple squash soup, roasted halibut with apple chutney, apple pancakes with apple cider syrup, curried chicken salad with apples and almonds, please visit: http://www.rainierfruit.com.

Rainier Fruit Company is the exclusive supplier of the Lady Alice apple. Lady Alice will be available at select locations throughout the United States. While supplies last, consumers can find a store nearest to them by accessing the Lady Alice Store Locator: http://www.rainierfruit.com.

About Rainier Fruit Company
Rainier Fruit Company is one of the largest growers of fresh apples, pears, cherries and blueberries in the United States. For more than 100 years, Rainier Fruit Company has been growing premium Northwest fruit that consistently appeals to consumers. The company is committed to growing the highest quality of fruit, while running their business honestly, ethically and efficiently. For additional information about Rainier Fruit Company and the Lady Alice apple please visit: http://www.RainierFruit.com.

Media Contact:
Stacia Kirby
206-363-1492
stacia(at)speakeasy(dot)net

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Stacia Kirby
Kirby Communications
206-363-1492
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