Vancouver, B.C. (PRWEB) January 08, 2013
Trulioo announced today that it is working with leading social login provider Janrain to bring state-of-the-art online identity verification to Janrain’s massive customer base of over 365,000 websites. “There have been huge increases in identity fraud on the social web, and more and more websites are onboarding new users through social channels,” said Trulioo’s CEO Stephen Ufford. “Teaming up with a best in class social login provider was a natural fit for us.”
The partnership allows Janrain to build Trulioo’s range of identity verification and fraud services into its existing products; customers can simply activate them. The first product to be made available is ProfilePlus, which allows websites that already support login with Facebook to detect fake accounts. “Facebook’s recent announcement that is has over 83 million fake profiles has left websites wondering which of their users are real, and which are not,” claims Ufford. “As a first step for Janrain’s customers, we wanted to provide a service that helps to weed some of those fakes out. No one wants to invest time, money and resources on fake users.”
Later this year, additional products including Social Verify will also be available. Social Verify validates that user registration information is accurate, including name, gender, age, and location without adding friction to the login process. The verification process does not rely on the information that a user has claimed in any specific social network profile. Instead it draws conclusions about the user’s digital identity based on their interactions on the Internet across time utilizing many sources to correlate identity information. “We wanted to create a service that provided global coverage, was available in many languages, and provided a user experience that was more web-friendly than traditional products,” said Ufford. The agreement between the two companies also allows Janrain’s customers to benefit by reporting fake users to Trulioo, and having access to shared blacklists with other customers.
As with all companies that handle personal data, privacy should be important. “The beauty of delivering identity data during a social login process is that the user has an opportunity to see what is being shared, and consent to the release if they wish,” explains Ufford. “This is an industry first, and something we would like to see more of in the future.” Both companies are involved in various industry organizations including the OpenID Foundation and the Open Identity Exchange which have a heavy focus on giving users increased control of their personal information while making the web safer and more open.