‘Stoptober’ Can Lead to ‘Noshvember,’ Warns DietAssist

Smokers abstaining as part of the NHS ‘Stoptober’ campaign are more likely to comfort eat, according to the weight loss experts at DietAssist.

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To help combat ‘Noshvember’, DietAssist are offering members of the public access to a free online video course

To help combat ‘Noshvember’, DietAssist are offering members of the public access to a free online video course

Cigarettes fulfil an emotional need in the smoker, and when that need isn’t being met through cigarettes, they tend to look for an alternative way to satisfy the need. For many ex-smokers, comfort eating becomes an easy replacement habit.

London, UK (PRWEB UK) 15 October 2013

Smokers participating in the annual NHS ‘Stoptober’ campaign are more likely to gain weight through comfort eating, according to an blog article published yesterday by DietAssist.

The NHS website claims that over 240,000 smokers have pledged to abstain for 28 days as part of their annual ‘Stoptober’ campaign.

Now in its second year, the campaign suggests that people are five times more likely to stay ‘smokefree’ afterwards.

But whilst Stoptober participants are taking positive steps to improve their health, DietAssist says that they risk overeating and weight gain unless they recognise and deal with the underlying psychological factors.

Co-creator, Rob Woodgate, says, “Smoking addiction has very little to do with nicotine - it’s about the meaning attached to the cigarettes. Each person is different, but often smoking is about providing company, comfort, rebellion, stress, or boredom relief.”

“Cigarettes fulfill an emotional need in the smoker, and when that need isn’t being met through cigarettes, they tend to look for an alternative way to satisfy the need. For many ex-smokers, comfort eating becomes an easy replacement habit.”

To help combat what they are calling ‘Noshvember,’ DietAssist are offering members of the public access to a free online video course.

The course aims to help people understand and start dealing with the emotional reasons which underpin comfort eating and snacking.

The DietAssist programme teaches people psychological techniques to help them remain motivated to lose weight in the short term, as well as how to change their habits and behaviours for long-term success.

DietAssist is the result of more than 20 years’ experience in helping people lose weight effectively and is designed specifically to address the self-sabotage and demotivation that dieters commonly experience. The programme provides people with long-term psychological techniques and strategies to lose weight and keep it off.

The DietAssist weight loss course is available for free registration at: http://www.dietassist.co.uk.