weeSpring Reaches New Milestone with 50,000 Reviews

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The first social review site for baby products positioned to overtake Amazon reviews for the category

On pace to surpass Amazon in the number of baby-product reviews on its site, weeSpring, the first social review site for parents, announced today it now has 50,000 ratings across 2,000 products. It expects to top Amazon in the category by March 2014.

The 2013 Techstars graduate – the only company in its class helmed by a woman -- has quietly multiplied its user base 12-fold since its January 2013 beta release.

"We’re so proud of this ratings milestone, as weeSpring is first and foremost a community of parents," said CEO and Co-Founder Allyson Downey. "We’ve taken an offline habit – of sharing baby registry spreadsheets – and provided a seamless social platform. Our parents are passionately sharing their credible, unbiased expertise anyway – and now they can do so through micro-reviews that are easily accessible to their friends."

From its beginnings as a start-up aimed at solving a personal "new parent" problem, the site has resonated with parents across the country with membership consistently demonstrating 25% to 50% month-over-month growth. weeSpring now boasts more reviews on the products on its site than most major retailers.

"One important goal with weeSpring is to change the way brands engage with their consumers," said Downey. "We’ve created a platform that not only engages a highly-valued target demographic – new and expecting parents – but also provides novel opportunities for brands to interact with those consumers and amplify natural word-of-mouth marketing around their products. In the coming months, we’ll be releasing functionality that will make these otherwise overwhelming purchasing decisions even more simple, social, and fun."

About weeSpring

As the #1 social review site for baby gear, weeSpring provides product reviews that help new and expecting parents navigate the overwhelming world of baby shopping. weeSpring gives parents a one-stop resource for finding the best baby products for their lifestyle needs - with trusted advice from their Facebook friends and other like-minded parents. Founded by parents for parents, weeSpring offers a simple rating system and straight-to-the-point reviews.

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Stephanie Tsai

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