SWAG Jeweller Nominated for Prestigious Industry Award

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SWAG Jeweller has made the shortlist for Retailer Of The Year as nominated by the Company of Master Jewellers.

This is a great honour for the company & tribute to every member of our staff who works in our six stores. Their hard work, dedication and commitment to outstanding customer service is the only reason we are being nominated.

SWAG Jeweller are delighted to announce that they have been nominated on the Company of Master Jewellers (CMJ) Annual Retailer Of The Year Shortlist.

The prize is awarded each October as part of the UK Jewellery Conference held in Birmingham. The awards are nominated by CMJ members with suppliers voting in the Retailer of the Year section. CMJ said that SWAG had been chosen because of “their outstanding business over the past 12 months and their investment and business growth”.

Ed Ferris, Managing Director of SWAG Jeweller said: “This is a great honour for the company and a tribute to every member of our staff who works in our six stores. Their hard work, dedication and commitment to outstanding customer service is the only reason we are being nominated and it’s a fine tribute to them that we have been nominated”.

CMJ chief executive Willie Hamilton said: “These are the only awards that are completely based on votes cast by the people who really matter and who know the UK jewellery industry best – those who deal with these businesses as customers or suppliers on a daily basis.
"No amount of good presentation skills or skillful PR can pull the wool over the eyes of those who are voting from the sharp end of the industry. As a result, these annual CMJ Awards should be considered the very highest accolade.”

Notes to Editors

Bill Ferris opened the first SWAG shop in Kingston in 1974. And his family still operate this family-owned and ran business 39 years later. Growing to six stores in Kingston, Bromley, Bluewater, Watford, Staines and Croydon, Edward Ferris is the CEO charged with continuing this uniquely British success story. The family also own 17 Pandora shops across the country and employ over 350 expert staff.

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Guy Bailey
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