Sunless Inc. Adds to Leadership Team

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Barry Szabo joins Sunless Inc. as Global VP of Sales, positively redefining the way Sunless Inc. does business.

"A key goal will be leveraging Sunless’s ability to drive customer profitability while fine tuning the customer service experience, ultimately transforming the company from an internal and product focus, to a market-focused company.”

Sunless, Inc. http://www.sunlessinc.com announced that Barry Szabo has joined its leadership team as Global Vice President of Sales, reporting to new President and CEO, Martin Kelly. In this new position, Szabo will lead the company’s efforts in sales, customer care, business development and category advocacy across the globe.

“We are delighted to have Barry joining our team at this important point in our history. We have established our reputation as a leader in the sunless products space through our superior technology, and with Barry leading the charge, we intend to raise our focus and attention on our customers, and bring our game to a new level,” said Kelly, who joined the company in April of this year.

Szabo has demonstrated sales and customer leadership in numerous positions during his distinguished career. Most recently, he held the position of Vice President/General Manager for Seasonal Products at Dyno Merchandise LLC. In this role, Barry was responsible for sales, marketing, product development and sourcing, overseeing the increase of product development to a point where new and revised products accounted for over 70 percent of annual sales. Prior roles include leadership positions with Home Depot and Eastman Kodak.

“I’m thrilled to be joining Sunless Inc. as the company embarks on this new chapter,” remarked Szabo. “My mission is to build an ever-more successful platform that delivers growth and profitability for our partners’ businesses. We’ll be redefining – in a very positive way - what it means to do business with Sunless, Inc. A key goal will be leveraging Sunless’ ability to drive customer profitability while fine tuning the customer service experience, ultimately transforming the company from an internal and product focus, to a market-focused company.”

About Sunless, Inc.
Today's Sunless is only the beginning of how you will experience professional Sunless Tanning in the future; and Sunless, Inc. is on the forefront of these groundbreaking changes. Sunless, Inc.'s most recent advances have vastly improved the overall Sunless Experience with enhanced tanning formulations and best-in-class application methods; ensuring more widespread market acceptance and growing consumer demand. Sunless, Inc.'s track record of innovation provides benefits for both business owners and consumers, and spans each of our category leading brands, which include Mystic Tan, VersaSpa, EVOLV. and our latest introduction, the VersaSpa Pro Sunless Skin Care System.

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Kimberley Carrasco
Sunless Inc.
+1 (760) 300-8266
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