Ingenuity™ Congratulates Kate and William on the Birth of Their Son, Recommends Gift Fit for a Royal Baby, Available at Babies “R” Us

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The team at Ingenuity™ congratulates the Duke and Duchess of Cambridge on the birth of their son, His Royal Highness Prince George of Cambridge, and recommends the Washable Playard by Ingenuity as a baby gift.

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Families who move around and travel find that familiar sounds can soothe a baby in unfamiliar surroundings.

The team at Ingenuity™ congratulates Prince William and the former Kate Middleton on the birth of their son, George Alexander Louis, on July 22, 2013. For a child who will have everything he could ever desire, an excellent baby gift is one that can help his parents. Ingenuity, a Kids II® brand, recommends the Washable Playard.

The Ingenuity Washable Playard can make life easier for the Duke and Duchess of Cambridge while they are at home and travelling. Whether the family moves from room-to-room, from home-to-home, or country-to-country, the playard can give the baby prince a cozy and safe place of his own from which to experience all the surprise, wonder and opulence of the world around him.

The playard is easy to fold up for storage and portability. Parents will also appreciate that the washable playard can be easily taken apart so all fabric surfaces can be put in the washing machine.

The playard also features an elevated changing table that easily pivots out of the way, a removable organizer tray, and the Soothing Sounds Center with five melodies and three nature sounds.

“Families who move around and travel find that familiar sounds can soothe a baby in unfamiliar surroundings,” said Kyra Mitchell Lewis, Senior Manager of Marketing Communications for Kids II.

Gift seekers do not have to search far for the Ingenuity Washable Playard. The playard is available at Babies “R” Us, a carrier of Kids II brands since 1992. Babies “R” Us has been an exclusive launch partner for a number of Kids II products, including the Bright Starts infant toy collection, Having a Ball™ and the mombo™ nursing pillow by Comfort & Harmony™.

Ingenuity is part of the Kids II brand family. The company designs, markets and distributes more than 400 unique baby and infant products, including products for some of the industry's most well-known brands. Babies “R” Us carries all seven brands, including Bright Starts™, Ingenuity™, Comfort & Harmony™, Disney Baby™, Baby Einstein™, Oball™ and Taggies™.

About Ingenuity™
Ingenuity designs and develops the industry’s most intuitively-designed gear for babies, with a focus on smart, easy-to-use products that help parents adapt seamlessly to life with a baby. Every design is based on modern styling and technologically-savvy solutions that were designed with parenthood in mind. Ingenuity is part of the Kids II family of brands. Visit http://www.ingenuitybaby.com.

About Kids II®, Inc.

Kids II has been inventing and reinventing baby and infant toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of baby and infant products.

Kids II designs, markets and distributes more than 400 unique baby and infant products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.

The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, Ingenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products for Disney Baby™, Baby Einstein™, Oball™ and Taggies™.

Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit http://www.kidsii.com.

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Hilary Barfield
Kids II
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