San Francisco, CA (PRWEB) October 08, 2013
Livefyre, provider of the leading real-time conversation and social curation platform, today announced that it is powering social media curation and real-time conversation on the newly launched DefJam.com, the online home for the legendary hip-hop and urban label Def Jam Recordings. The site launch coincides with Def Jam’s relaunch of their entire digital platform, connecting the fans, artists and advertisers that are part of the label’s distinctive culture and brand. Since its launch in July, website traffic has increased by 30%.
The new site features a number of social features that make DefJam.com a one-stop destination for fans to find the latest updates from artists such as Kanye West, 2 Chainz, Rick Ross, Big Sean & Frank Ocean, to name a few. Using Livefyre’s StreamHub platform, Def Jam is integrating real-time social content about their artists from Twitter, Instagram and Facebook throughout the site. Fans can also chat with each other about their favorite Def Jam artists, music, news, events and videos in real-time.
Crystal Anderson, Def Jam’s Senior Director, Digital Experience explains, “Our goal was to create a ground breaking site that reflects the creativity and enthusiasm of both our artists and fans. We aimed to create a new type of interactive experience that our artists' fans and tech community will admire. With the new DefJam.com, we are able to capture that energy and create a site that feels like home for the artists we represent. In addition, we’re aiming to give our fans a voice and make them feel connected to Def Jam through interactive content. With Livefyre’s social curation and trending technology, our visitors never have to leave the site to learn about the artists they follow and the music they love.”
DefJam also recognized that certain brands are just as much a part of the fabric of hip hop culture as their artists. Rather than creating a site full of banner ads and pre-roll video advertising, DefJam is making advertisers a part of the story by finding creative ways to integrate them into DefJam.com via native advertising.
As part of this, Livefyre is powering two innovative visualizations of real-time social content: DefTrends and Instabooth. The DefTrends module uses Livefyre’s Heat Index to visualize which artists are trending on social networks in real-time. Each artist is given a specific point ranking, representing the number of comments, tweets, Instagram photos, YouTube videos, and Facebook posts about that artist. The top three artists are featured in a skinnable display that can be branded to align with the brand of a specific advertiser or sponsor that is an integral part of Def Jam’s culture. Instabooth features a live wall of photos taken by Def Jam artists that stream into the site the instant that they are posted to Instagram. Sponsors can be seamlessly integrated into Instabooth in a variety of custom ways, from social content streams to logoed backgrounds.
Livefyre Founder and CEO Jordan Kretchmer added, “Livefyre is always looking for partners who apply our technology in innovative new ways to drive online engagement. Def Jam is a perfect example of this. With Livefyre, Def Jam has been able to create an immersive, engaging community that puts artists, fans and advertisers at the center of their brand.”
This implementation with Livefyre marks the first stage of the site’s social engagement plans, with additional new features to be announced soon.
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre's social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fifth largest network online, Livefyre is powering real-time social experiences for over 400 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated and The New York Times. Livefyre also acquired social storytelling platform Storify in September 2013.
Founded in 2009 with offices in San Francisco, New York and London, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com or follow us Twitter and Instagram at @livefyre and @storify.
Universal Music Group is the global music leader with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide.
Universal Music Group's labels include A&M/Octone, Angel, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.
Universal Music Group is a fully owned subsidiary of Vivendi.