ModiFace Announces Virtual Beauty Milestones: 25 Million Mobile Downloads and 0.5 Billion Virtual Products Tried-on

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ModiFace mobile apps enable users to upload a photo and virtually try-on cosmetics, hairstyles, face-lifts, and other beauty effects.

From trying on lipsticks and eye shadows, to trying out the latest celebrity hairstyles, there has always been a ModiFace app for that.

ModiFace, the leading mobile virtual beauty company, is announcing a milestone in the virtual beauty industry with mobile app downloads surpassing 25 million and with over half a billion virtual beauty products tried on by users.

ModiFace’s mobile applications, which are available for iPhones, iPads, and Android devices, include the popular “MakeUp” mobile app for virtual makeovers, which was recently updated for iOS 7.

“In the next 5-10 years, as consumers spend more time interacting digitally, virtual beauty will grow in importance. ModiFace apps have always been at the forefront of this virtual beauty revolution. From trying on lipsticks and eye shadows, to trying out the latest celebrity hairstyles, there has always been a ModiFace app for that,” said Dr. Parham Aarabi, Founder and CEO of ModiFace.

The latest edition of ModiFace virtual beauty apps, which include the new edition of MakeUp (which simulates cosmetics) and ModiFace Photo Editor (which provides quick photo editing effects), provide a variety of improvements and enhancements, including:

-Significantly improved makeup simulation technology

-Over 50 application styles and product categories, including lipstick, lip gloss, lip liner, shadows, liners, mascara, false lashes, brow coloring, foundation, highlight, blushes, concealer, and much more

-New iOS7 optimized user interface

-Instant makeup price and availability checking for direct mobile purchase of products tried on

-New editing options to reshape, slim, recolor, and enhance photos

-Over 100 new hairstyles, including unique hair brush and hair coloring options

-Filters, magazine covers, and accessories

The new apps, which are available for iPhones, iPads, and Android devices, can be downloaded at the links below:

Makeup (iOS): https://itunes.apple.com/app/makeup/id314603460

Makeup (Android): https://play.google.com/store/apps/details?id=com.modiface.makeup

ModiFace Photo Editor (iOS): https://itunes.apple.com/app/modiface-photo-editor/id419710003

About ModiFace
ModiFace is the leading virtual beauty company with unique anti-aging, skin-care, cosmetics, and hair simulation technology across all platforms (web, in-store kiosk, Facebook, iPhone, iPad, Android, and in-ad-unit). Based on more than a decade of advanced facial recognition research at Stanford University, ModiFace's patented technology currently powers virtual makeover applications for L’Oreal, Make Up For Ever, Inglot Cosmetics, Obagi, Jane Iredale, Allergan, StriVectin, Vogue, Cosmopolitan, Seventeen, Marie Claire, and BASF. ModiFace's set of mobile applications on iPhone/iPad/Android devices have been downloaded nearly 25M times and have resulted in half a billion virtual product try-ons.

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Jennifer Tidy
Modiface Inc.
+1 (647) 350-6525
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