Minneapolis (PRWEB) October 08, 2013
Grocery Shopping Network (GSN) is pleased to announce the latest release of Shopper Welcome for retailers and affiliates, a patent-pending digital shopping application that gives shoppers the opportunity to select and view retail offers and brand messages from the consumer packaged goods (CPG) companies they are most interested in when browsing their favorite participating grocer’s website. The Shopper Welcome messaging platform can now be easily implemented on any retailer or shopper focused website.
“The mission of Shopper Welcome is to provide shoppers with immediate value from their online visit,” said John Gaughan, Vice President of Digital Media at Grocery Shopping Network. “This innovative digital shopping app assists our grocery and CPG partners in building more effective relationships with consumers, while also placing consumers in the driver’s seat when it comes to the brand experience.”
Shopper Welcome has been assisting grocery retailers and CPG company advertisers by creating unmatched down the funnel engagement. With Shopper Welcome, GSN’s messaging partners have the ability to capture shopper curiosity while implementing proven marketing strategies that can accomplish several different online objectives.
In a campaign designed to launch a new product, Dr. Pepper sought to enhance its traditional strategy with Shopper Welcome. The campaign created an instant buzz on over 200 couponing sites, blogs, and chat forums with loyal website visitors. The tier one grocery retailer’s website on which the campaign ran received an increase in traffic of over 600% for 3 consecutive days until the offer was no longer available.
“In the initial deployment, Shopper Welcome increased traffic six fold for the grocer’s website, and 90% of shoppers that selected Dr. Pepper’s brand messages also clicked on the ads,” said Robert Krajeski, President of Grocery Shopping Network. “This tells us that shoppers find a personalized shopping experience more useful, and brand advertisers can more effectively reach their shoppers by providing more interactive tools that provide value to the shopping experience.”
Grocery Shopping Network is a shopper marketing platform consisting of grocery stores, grocery shopper websites, and consumers that use it to plan their upcoming shopping trip at their favorite grocer. Every month shoppers visit these websites to better plan their shopping trip and the dollars they are going to spend.
About Grocery Shopping Network (GSN):
Grocery Shopping Network, Inc. offers digital media and application platforms for grocery retailers, Consumer Packaged Goods, and most importantly, shoppers. GSN leverages the shopper experiences into simpler engagement, retail digital success, and in creating new messaging pathways for CPG partners. The results are stronger shopper engagement, increased loyalty and revenue to their grocer, and more effective marketing vehicles for the Consumer Packaged Goods firms. GSN’s suite of shopper solutions include integrated websites, mobile, social and digital advertising platforms designed to enhance and extend existing marketing and merchandising efforts. For additional information, please visit our website at http://www.groceryshopping.net.