Boston, MA (PRWEB) October 09, 2013
Verndale is pleased to announce its sponsorship of and participation in this year’s FutureM Conference – the event that tackles the question “what is the future of marketing?” FutureM, hosted by the Massachusetts Innovation and Technology Exchange (MITX), is a three-day celebration of marketing and technology bringing together thought leaders, trendsetters and innovators for wide-ranging discussions, panels and presentations. Verndale’s commitment to the event has expanded considerably in 2013 with its role as an opening night sponsor and participation on two panel discussions. FutureM will be held at the Hynes Convention Center in Boston, October 16-18.
As an opening night sponsor, Verndale will present a collaborative showcase at the opening night party hosted by MITX. The opening night festivities will take place at Towne Stove and Spirits, capping the first day of the event with idea sharing, networking and a little fun.
Verndale will also be on two panel discussions. Sean Rusinko, Verndale’s SVP of strategy, joins a panel on Wednesday, October 16th at 3:15pm hosted by Crimson Hexagon entitled: Social + Analytics: Does Social Opinion Matter? Joining Sean on the panel will be representatives from Crimson Hexagon and Edelman Digital. Attendees will learn which social media metrics matter, when to capture them and how to avoid drowning in a sea of meaningless data.
On Thursday, October 17th at 2:00pm Verndale will host the panel Experience + Technology: The New Core Disciplines for Marketing. This panel will look at the ways experience design and technology are intertwined and driving a more personalized, dynamic and effective customer journey. Sean Rusinko will represent Verndale on the panel and he will be joined by Nate Barad of Sitecore and Scott Brinker of ion interactive and the widely read chiefmartec.com blog.
For more information see: http://www.futurem.org
At Verndale, we make digital marketing do what it’s designed to do: deliver compelling content to the right user through the best channel at the optimal time. The result for our clients: more profitable customer relationships.
It sounds simple, but with the incredible proliferation of content, channels, platforms and technology, it’s actually quite complex. Our comprehensive services in Digital Strategy, Experience Design, Technology and Digital Marketing shield our clients from that complexity so they can orchestrate their content more easily and effectively.
Our clients love the exceptional experiences we help them create for their users. They trust our deep technical expertise and proven methodologies to seamlessly execute on everything they need. And they rely on our continuing analysis to fulfill the real promise of digital marketing: the ability to track activity, measure results and optimize efforts. It all combines to achieve more agile marketing and, ultimately, greater performance. For more information, visit http://www.verndale.com.
Marketing Lead, Content Manager