Lively and Portugal. The Man Partner to Bring Concert Video to Fans

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Northwest-based band and technology startup join forces to offer a live show experience via mobile platforms.

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Lively, a Seattle-based music startup that connects fans to their favorite artists by providing high-quality recordings of live performances, today announced it has partnered with Portland, Ore.-based rock band Portugal. The Man to offer audio and video from its Sept. 27, 2013, show at New York City’s Terminal 5. The live performance content is available for download exclusively via the free Lively app.

The Terminal 5 show was the first stop on the Portugal. The Man fall 2013 North American tour in support of their new album “Evil Friends.” Known for combining electrifying audio with mesmerizing images during their live shows, the band performed a set list featuring songs from the new album including “Purple Yellow Red and Blue,” “Atomic Man” and “Modern Jesus,” along with favorites such as “So American” and “Guns and Dogs” from previous albums.

“We pride ourselves on being a touring band. We work very hard to give a great and unique performance,” said Portugal. The Man singer John Gourley. “From tour to tour or even night to night our performance changes. We have recorded a lot of shows ourselves and never released them and we know a lot of people record our shows and share them, but Lively came around and offered us an alternative that we are excited to use.”

The 3,000 fans in attendance, and thousands more who weren’t able to see the show in person, can purchase and download audio and video from the sold-out performance for $11.99 via the Lively app. The initial audio of the show is available now for download in the Lively app and will soon be updated with an exclusive, full mix engineered by frontman John Gourley. Content from the show will be available for purchase solely from Lively through the band’s fall tour, which ends in Anchorage, Alaska, on Dec. 21, 2013.

The Lively app is available for iOS, Android and Windows platforms.

“The Pacific Northwest is known for its thriving music scene and innovative technology sector,” said Lively founder and CEO Dean Graziano. “This partnership is a great example of how the two scenes can develop mutually beneficial relationships, and we’re thrilled to be entrusted with providing an excellent experience to fans of Portugal. The Man so they can continue to relive the concert experience and share it with their friends.”

Delivering Portugal. The Man’s live show experience to its fans marks the latest such partnership for the music startup, which recently partnered with Yahoo’s “Ram Country Live!” to bring exclusive live audio recordings from music star Keith Urban to the Lively app, and adds to its growing catalogue of exclusive content. Other landmark successes in Lively’s growth include a successful, oversubscribed seed funding round, and the appointment of executives from the music and technology industries to apply their expertise to Lively’s mission to bring artists and fans together through its mobile platform.

Lively was founded on the principle that music fans want to relive moments from their favorite bands’ live shows. Using Lively’s free iOS, Android or Windows Phone app, fans can purchase and experience recorded live shows at the touch of a finger, often immediately following the live performance, giving artists a new source of revenue while letting them retain ownership of their own content, and providing fans with previously unavailable content.

Using the technology provided by Lively and audio manager software run on an iPad, artists that have signed Lively’s standard licensing agreement can easily plug into a venue’s audio booth to record and upload ready-to-purchase audio of live performances to Lively’s app. Users can purchase the audio and video, then after the app stores retain their 30-percent revenue share from each download, the remaining revenue is split – 70 percent to the artist and 30 percent to Lively. In addition to revenue from downloads, artists are provided visibility into downloads through analytics and tracking data that they can apply to their own promotion and marketing efforts.

To learn more about Lively and its vision to connect artists and fans, visit Getlive.ly.

About Lively

Lively, LLC, is a Seattle-based direct-to-fan mobile platform which aims to bring artists and fans together by providing professional-quality audio and video recordings of live performances through an app-based interface. The app is available for download now on iOS, Android and Windows Phone. Artists can use Lively to easily record and upload audio of live performances for purchase by fans immediately following a show, while high-quality video can be made available within 24 hours. Through the Lively platform, artists can create, market, and profit from their content, while giving fans a new way to interact with their favorite bands and discover entirely new performances.

For more information, visit getlive.ly. Follow Lively on Facebook or on Twitter.

Download the free Lively app for iOS, Android or Windows now.

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Danielle Zarrella
Communique PR
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