GutCheck ... remains on track to grow almost four times in size this year with particularly strong client engagement in consumer packaged goods (CPG).
Denver, CO (PRWEB) October 09, 2013
GutCheck, the leading on-demand research community platform, announced strong sales for the company’s third quarter in 2013. GutCheck reported that its third quarter results were up 400 percent over last year’s third quarter results and remains on track to grow almost four times in size this year with particularly strong client engagement in consumer packaged goods (CPG).
“The market for consumer research is changing, dramatically,” said Matt Warta, CEO of GutCheck. “The most innovative companies are becoming our biggest repeat customers. It’s been incredibly validating that the currencies of time and money, which GutCheck addresses, are front and center with these companies who are leaders in their categories when it comes to new product innovation and marketing execution.
“The big CPG companies are the biggest believers in our agile, on-demand research solution. Our ability to provide timely, quality consumer feedback around critical decisions related to new product development and marketing communications is really resonating with the market, and our financial results are simply proving the point.”
GutCheck enables an agile, iterative approach to market research by connecting brands of all sizes with their consumers. This agile research solution engages specifically-targeted consumers in real time through GutCheck’s proprietary on demand community platform. GutCheck’s online research communities provide brands with rapid insights in order to optimize various product or advertising concepts, or answer key brand questions, through successive, iterative waves of consumer-directed research.
GutCheck is an on-demand research community platform that provides real-time insights from specific customers with quality that is equivalent to or better than traditional research communities. Unlike these offerings that can challenge timelines and budgets, GutCheck’s advanced tools and efficient services deliver relevant feedback in days instead of weeks and 3 – 5x more research for the same budget. For more information: http://gutcheckit.com.
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Taylor Strategic Communications for GutCheck
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