StrongView Introduces Doctrine of Present Tense Marketing

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New Insight-Based Approach to Real-time, Contextual, Cross-Channel Marketing Understands and Anticipates Technology-Empowered Customers

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The fundamental challenge for marketers today is being relevant to an audience whose interactions are becoming increasingly dispersed, and therefore difficult to factor into the marketing mix. The customer’s story is missing chapters for most marketers.

WHO:
StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises.

WHAT:
A doctrine for digital marketers prescribing a new strategic approach that StrongView calls "Present Tense Marketing." The doctrine presents four observations about consumers today and four recommendations on how marketers can best engage them.

WHEN:
Available for the savvy marketer and industry expert right now!

WHERE:
Access StrongView’s Doctrine of Present Tense Marketing by visiting: http://www.presenttensemarketing.com.

WHY:
This new insight-based approach describes a newly empowered customer living in a constant "present tense" moment of online expectation and outlines the steps cross-channel marketers must take in order to understand and engage these customers. Customers leave intelligible evidence of their evolving context spread out across a virtual cloud of touch points – what StrongView calls the "Customer Context Cloud." When marketers capture and interpret this evidence broadly, they have unprecedented insight into the customer in the present tense. StrongView shares the company’s market insight in the Doctrine of Present Tense Marketing, which it defines as both a vision of the customer today and of what marketers must do to engage them.

"The fundamental challenge for marketers today is being relevant to an audience whose interactions are becoming increasingly dispersed, and therefore difficult to factor into the marketing mix. The customer’s story is missing chapters for most marketers. Present Tense Marketing is about filling in the blank pages in order to understand customer context at actionable moments in time," says Bill Wagner, CEO of StrongView.

ABOUT STRONGVIEW
StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.

For a stronger view of marketing, go to http://www.StrongView.com.

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