“If the sites don’t provide what students need, they’ll go elsewhere. A quality website can be the difference between a lost prospect and a new student,” said Don Munce, President of NRCCUA.
Lee's Summit, MO (PRWEB) October 14, 2013
MyCollegeOptions.org is the nation’s largest online college planning program. Every summer, its staff of college admissions and internet experts conducts a research-based analysis that measures how well college and university websites provide information to prospective students to assist them through the application process. More than ever, students are expecting instant answers to their questions, immediate access to information and easy to maneuver website features. The Enrollment Power Index has helped hundreds of colleges improve their front stage interactions with prospective students.
The top 10 rated schools are:
Davis & Elkins College, WV
Eckerd College, FL
Wisconsin Lutheran College, WI
Guilford College, NC
University of Kansas, KS
Dordt College, IA
University of Alabama, AL
Albertus Magnus College, CT
Alma College, MI
Adelphi University, NY
The study grades institutions on a 100 point scale, including functionality, design and technology components. Of the post-secondary institutions whose sites were graded, less than 45% earned a score of A or B. The criteria for the study are reviewed and updated annually by internal experts as well as current high school students. Each institution was reviewed by a panel of college-bound high school students.
Statistical tests were used to determine the specific criteria to be used and their relative importance to students. This year’s study examined 36 criteria in four main categories:
- Ability to Find Desired Information
- Personal Contact with Admissions Staff and Students
- Online Interactive Tools
- Website Design and Navigation
Since the technology for admissions websites is constantly changing, so changes the expectations of the prospective students who visit the websites looking for information. This year’s research revealed three items that are rising in importance to students:
- List of Academic Programs/Majors
- Financial Aid Information
- Ability to Contact Admissions via Facebook
“Prospective college students are very savvy, and have come to expect the admissions sections of university websites to provide critical information to help them make decisions,” said Don Munce, President of NRCCUA. “If the sites don’t provide what they need, with the ease of navigation they expect, they’ll go elsewhere. A quality website can be the difference between a lost prospect and a new student.”
A full breakdown of the top 10 institutions by region and category is available in a fact sheet following this release. For more information on the EPI study, please visit http://www.nrccua.org/epi-report.
About My College Options®
MyCollegeOptions.org, the nation’s largest college planning program, is operated by the National Research Center for College & University Admissions™ (NRCCUA®). For over 40 years, this non-profit educational research organization, based in Lee’s Summit, MO, has served as the primary link between high school students and colleges, universities, and the resources they need to succeed. For more information, visit http://www.mycollegeoptions.org.
Contact: Kristi Bynum