Berlin, Germany (PRWEB) October 25, 2013
Domobase (https://domobase.com), the disruptive Internet startup that aims at turning the real estate industry upside down, today announced the company’s official beta launch. Domobase is an innovative B2C/B2B market that connects individuals and organizations seeking to rent or acquire property with the most adapted real estate agent through the most convenient way. Domobase provides maps for users to select perimeters in which they seek property, and asks them to input various details about their inquiry. All this data is then marketed to local real estate agents who can review all details, except the name and contact details of the user. In order to access the latter, agents and agency managers need to pay a fee fairly adjusted according to business opportunities. Domobase thus offers real estate professionals a revolutionary lead generation by allowing them to pick up the demand they need. It also confers them an opportunity to seek help from other real estate professionals for their idling clientele. The company also announced it has just raised $20,000 from virtual incubator Three Monkeys International Inc. and various family members affiliated to the co-founders. Domobase enjoys an early traction of over 1,000 registered agents and the company is currently seeking for further seed investments to raise this number over the million. This will be sufficient, the company promises, to then generate ambitious revenues thanks to user input with a high ROI per capita.
“These days, when you look for a property to rent or acquire, you must go through endless listings. You also need to go through many intermediaries, often a unique person for each property. You wish you could deal with a single person, but you don’t know whom to ask. You check agents’ reviews but you have no idea if they will be particularly dedicated. While you know that’s life and you need to go through such a difficult process, you wish you could bet into a convenient alternative,” declared University of Melbourne and Universiteit van Amsterdam alumni Paul Fleury, CEO and co-founder of Domobase. “Domobase is a simple web platform that allows you to select perimeters in which you seek to rent or buy a property. Along with these perimeters, you need to input through five easy steps details about the property you search, about yourself and your budget. You also input your name, e-mail and mobile phone number. Domobase is completely free for you.” Mr. Fleury then explains: “Your profile will be assessed by our quality assurance team and will be marketed to real estate agents. They will see your details except your contact details. To access the latter, agents will have to pay for it. This creates a monetary incentive to make sure they collect an interesting portfolio if they decide to contact you. All you thus need to do is just sit, relax and wait for a call back.” Real estate industry professionals are also benefiting from Domobase, as Olivier Hustin, a real estate professional from the French Riviera, suggests: "This market not only provides us, real estate professionals, with an alternative and brilliant lead generation. It also gives us an opportunity to seek collaboration with other agents about our idling clientele. Domobase really acts as a customer-oriented social network for real estate professionals."
Domobase aims at harnessing the power of economic incentives. It provides a market where demand is conveniently inputted free of charge, where supply can ‘consult’ also free of charge and may ‘access’ completely on-demand at a reasonable cost. The cost provokes an incentive to make sure quality from the supply is guaranteed. On the other side, the quality of the demand is priced accordingly: access to poorly detailed profiles’ contact details is free of charge while access to well detailed profiles’ contact details leading to substantial business outcomes can be expensive, and potentially turning into auctions.
The price of one virtual coin is equal to US$0.50 (50 cents). Virtual coins can be purchased by packages of 50, 100, 200, 500 and so on with incremental discounts. The average price of a profile is of 100 virtual coins. The price depends of the profile rating. The rating may range from F (free) to AAA (auctions) with various intermediary levels such as C (10 coins), BBB (150 coins) or A (250 coins). The rating of a profile is based on both the quality of the information given and the potential business outcome for the agent, itself based on the average commission he or she may make upon this new contact. Rating thus range from a city to another, from a country to another, depending whether the demand is looking to rent or purchase, and whether the budget is substantial or not. Profiles rated AAA will go on auctions during 3 weeks (21 days). Bids start at 250 coins and are incremental by 10 coins, with a single bid per day possible to avoid situational advantages. Profiles may also be purchased for an amount equal to about 2.5 times the view cost. Purchasing a profile means that the profile will no longer be viewable to other real estate agents, while a simple view would keep the profile accessible to others.
The real estate industry is probably one of the most local industries. That is why global real estate services have very little prevailed. The difference between nations is huge and getting accurate listings, market data and subsequently traffic from all around the world is almost impossible. Domobase works in a very different environment. Its concept can be applied to any domestic market. It is the first online real estate services that can have global reach through an interconnected web of local versions. With high ambitions of sustainability, Domobase aims at becoming a truly glocal business. Therefore, its development must be also, and primarily, locally oriented. To such end, the pipeline envisioned by Domobase CEO, Paul Fleury, is made up of what he refers to as “the brokers”. Brokers are peers who work with Domobase and run local versions of the site in the city where they live. Brokers act as local representatives of Domobase. Their first objective is to call local agents and make them register for free. Once there is enough presence of professionals within their local market, brokers can smoothly advertise Domobase to individuals and organizations seeking property, emphasizing on this local presence. Domobase has thus the ambition to grow with the help of brokers, city by city, repeating history one after another. The company says that it is currently partnering with a dozen of brokers and actively looking for more.
Individuals and Organizations Looking for Property
People looking for properties have enough of endless listing and of the tons of numbers they have accumulated through their search. Real estate market has never been so complex and dynamic. Today more than never, individuals and organizations need the right professional to find the best deal. Going through sites like Zillow or Homelight that provides details about real estate agents is an option, but despite the data or the reviews, it is impossible to make sure that this or that agent will be highly dedicated. Enter Domobase, the free online alternative that will guarantee to anyone looking to rent or acquire a property the best real estate agent ever. By going to domobase.com/start, users can select one or several perimeters on the map where they would like to rent or purchase a property within. User may also input some details about the property sought, his or her profile and budget. Then, users simply need to input contact details and submit the profile. This is as simple as that. Domobase quality assurance team will review the profile and email it to local agents. The latter will be able to check all your profile details except the contact details. If they want to access these details, they will have to pay a small fee. This fee ensures that they have collected the right portfolio for users who inputted their profiles on Domobase. Individuals and organizations thus only need to sit back, releax and wait until Domobase finds the right agent for them who will call them back with suitable properties.
Real Estate Professionals Looking for Customers
Over the past couple of years, the real estate industry has become increasingly complex. Prices are rapidly moving. Demand is getting less flexible. Clients are always expecting more. In turn, offer is becoming scarcer. Real estate agents have clients but no suitable properties. They also have properties but no interested clients. The result is that it takes more and more time for real estate agents and agencies' portfolio to be renewed, along with their customer base. All of this results in fewer profits at the end of the year. Domobase has the ambition to solve both these problems. It has the ambition to bring clients that suit the portfolio of real estate agents, and find properties that meet the needs of agents' clients. Registering on Domobase is completely free and only takes two easy steps. Agents need to input the perimeters in which they often have properties and details about themselves. That’s all. Once the account has been approved, the real estate agent or the agency will receive free email or Twitter notifications when they have individuals or organizations looking for property within the perimeters they have defined or in the cities where their perimeters are. These notifications will allow agents and real estate professionals to see whether the client is looking to buy or rent, his budget as well as the size and the location of the future property he wants. Agents will also be able within a click to access his complete profile, which includes a complete description of his ideal property, himself (age, job, biography and more) and his budget. If this profile is appealing, agents can decide to access the contact details at a reasonable fee using virtual coins charged with secure payment method through the panel. This fee acts as a guarantee, or rather an incentive to make sure, that real estate professionals have collected the right portfolio for the end-user. Agents and agencies can also use Domobase to seek collaboration with other real estate agents for clients they cannot satisfy and that are idling in their contact lists or CRM. Indeed, Domobase also acts as a B2B service where an agent with a client can get in touch with another agent who has a matching property, and split commission half equally. In conclusion, Domobase is a convenient supplement to the real estate agent’s business-as-usual environment as it adds an additional lead generation to their activity. Domobase can help real estate professionals improve their profits and it could quickly become their favorite source of clientele.
Entrepreneurial Talents Looking for a Business Opportunity
Domobase gives motivated contractors throughout the world the opportunity to be part of an innovative startup while at the same time retaining their regular life. Indeed, Domobase is looking for individuals from all around the world located in cities with more than one million inhabitants (including periphery) who can dedicate few hours every week to develop a local version of Domobase where they live. The role of the brokers will be to first contact local real estate agents and make them register for free on Domobase. Then, using this local presence, brokers will be able to advertise about Domobase to individuals and organizations that seek to rent or acquire property. Finally, brokers act as local representatives and urgency contacts for local users. The remuneration for brokers is innovative. On one hand, some brokers will be in-house employees with regular integration within the company and standard payouts. On the other, some brokers will be independent franchisees who will be under contract for 12 months and will receive 25% up to 33% of absolutely all money spent by local agents during this period. The contract will then be either renewed with more reasonable commissions or turned into a juicy employment option, depending on performance and motivation. The local version of brokers will consist of a clone of Domobase’s global version, yet any element of text or image can be changed. The whole service can also be translated and served into any language. The local version would be available via https://domobase.com/cityname, via automated geo-targeting on the welcome page or via clicking on the cities listing at the bottom of the service’s public pages (each of three entry points will track the brokers’ share). In conclusion, Domobase offers motivated contractors the opportunity to develop a McDonalds-like online success story with an innovative project that has the ambition to make a complex market a bit more efficient and convenient for its actors.
The Deal and Roadmap
Domobase co-founders are looking for seed investments in order to gain traction and become a leading global company. The co-founders will not seek for other rounds of investment at this point, so the seed call is both exclusive and emotional. They are seeking for a real partner who can provide them with funds but also key advising and vouch for them in PR media. They have needs between EUR € 250’000 up to an equivalent of USD $ 1’500’000 in order to cover 12-36 months of full operations and steady growth by which they will reach or eventually double their SOM (USD $ 1’250’000 annual revenues and high margins). Their negotiable equity is of 4% up to 20%. Domobase co-founders also have a very precise roadmap for the use of these seed funds. Their first commitment will be to fully develop the company infrastructures and open a small regional office in Berlin to gather and welcome international interns (mostly turned into brokers). Their second commitment will be to immediately implement payment methods for agents to load their accounts with virtual coins and start generating revenues. Their third commitment will be to improve their website from prototype-look to final-look, with improved notifications system, implementation of SMS verification and connection with LinkedIn’s and other’s APIs during profile submission process. Their fourth commitment will be to seek for patent registration, something they haven’t been able to do so far due to high cost of involved procedures. Their fifth commitment will be to develop in more than 10 cities by a year time, 100 cities by two years’ time and 500 cities by three years’ time, with associated multi-language serving. Their sixth commitment will be to seek press coverage, grow progressively and implement further innovative options they have already in mind, whether commercially or socially oriented. Finally, their seventh commitment will be to add an account type for landlords, so that in addition to agents, Domobase becomes also useful to landlords looking to rent or sell their properties.
The Long-Term Vision of Domobase Founders
Domobase co-founders and particularly its founder, Paul Fleury, have plenty of ideas about the future of Domobase. First of all, in addition to landlords, Domobase team would like to add an account type for persons who seek to rent rooms within their apartment (room-sharing), so Domobase can attract the full spectrum of real estate. They would also like to have an option where landlords or agents can input their properties (or connect to third party APIs such as MLS) so that they get automatic suggestions matching their portfolio based on the profiles details. Then, they would also like to develop a mobile application for users and agents or landlords to be able to meet together regarding specific profiles/properties when they are closed to each other and are both registered to Domobase, using GPS but also eventually ported to any augmented reality software/hardware. Furthermore, the Domobase team has the ambition to develop a premium service called “WeFind” where a dedicated Domobase employee would assist users in finding the perfect real estate agent or landlord for the user. The company also would like to develop a social-oriented service for young or poor persons, to provide bonds and financial guarantees in their search for real estate. Finally, on the very long term, Mr. Fleury says he wouldn’t mind building a big data team for integrating some market information within the profiles submission and viewing processes, as well as publishing free open data for contributing to a better real estate market tomorrow.
In conclusion, it sounds like Domobase (https://domobase.com) could be the next big thing in the online real estate landscape, proposing an upside down approach to connect demand and offer.