Aplifi Announces The Standard to Launch AFFIRM for Annuities®

Aplifi, a leading provider of life & annuity order management,announced today that it has contracted with Standard Insurance Company (“The Standard”) to offer their annuity products on Aplifi’s AFFIRM for Annuities® Platform.

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“The Standard is excited to partner with Aplifi to help our brokers better serve their clients,” said Rich Lane, Director of Annuities Sales and Marketing at The Standard.

Ft. Lauderdale, FL (PRWEB) October 14, 2013

Ft. Lauderdale, FL – October 11, 2013 – Aplifi, a leading provider of life & annuity order management, client management, and electronic document delivery for the financial services and insurance market segments, announced today that it has contracted with Standard Insurance Company (“The Standard”) to offer their annuity products on Aplifi’s AFFIRM for Annuities® Platform.

The Standard made the decision to use the AFFIRM for Annuities® platform to support the needs of its individual annuity distribution channels. Their distributors will be able to submit annuity orders that have pre-designed rules electronically to ensure proper compliance and “In Good Order” applications. The AFFIRM platform will also help dramatically decrease the time associated with an annuity application. The AFFIRM for Annuities® platform will support real-time transactions with the DTCC for money settlement and also e-Signature to reduce the advisor time spent gathering wet signatures. The Standard joins 39 other carriers on the platform, with nearly 2,000 variable, fixed, and indexed annuity products.

“The Standard is excited to partner with Aplifi to help our brokers better serve their clients,” said Rich Lane, Director of Annuities Sales and Marketing at The Standard. “The partnership between The Standard and Aplifi will allow brokers to submit new applications through AFFIRM for Annuities® to The Standard. AFFIRM for Annuities® plays an important role in supporting an easy to use, low-cost and efficient process for our partners.”

Dan Smith, President and CEO of Aplifi, said, “We are excited The Standard has joined our family of annuity carriers.” The Standard is one of the most respected names in the industry and having them as a valued carrier partner continues our shared commitment to the distribution community.”

AFFIRM for Annuities® is a user-friendly annuity order entry and compliance platform offering advisors the ability to quickly complete an online annuity order. The platform also provides distributors, such as broker-dealers, banks and brokerage agencies the ability to easily manage the complex suitability and compliance checks required by both internal and regulatory parties. AFFIRM for Annuities® is currently used by thousands of organizations that submit billions of dollars of transactions through the platform each year.

About Aplifi
Aplifi (http://www.aplifi.com), based in Fort Lauderdale, FL, is a leading technology provider focusing on the life insurance and financial services markets. Aplifi offers solutions that facilitate more insurance transactions that are “In Good Order” driving increased business. Aplifi’s suite of flexible and easy–to-use platforms include AFFIRM for Life®, AFFIRM for Annuities®, Insuresocket CRM, I-Relay® CRM and PolicyBox®. At Aplifi, “We Simplify Selling Insurance®”

About The Standard
The Standard is a leading provider of financial products and services, including group and individual disability insurance, group life and accidental death and dismemberment insurance, group dental and vision insurance, absence management services, retirement plans products and services, individual annuities and investment advice. For more information about The Standard, visit http://www.standard.com.

The Standard is the marketing name for StanCorp Financial Group, Inc. and its subsidiaries: Standard Insurance Company, The Standard Life Insurance Company of New York, Standard Retirement Services, Inc., StanCorp Mortgage Investors, Inc., StanCorp Investment Advisers, Inc., StanCorp Real Estate, LLC, and StanCorp Equities, Inc.

Media Contacts

The Standard
Bob Speltz
Director, Public Affairs
(971) 321-3162

Aplifi, Inc.
Michelle Fix
Marketing Manager
800.861.8908, ext. 228


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