Cuba Libre – Original Formula Rum & Cola® Set to be Life of the Party at Hispanic Day Parade in New York

After selling over 2.5 million cases worldwide in 2012, Cuba Libre – Original Formula Rum & Cola® is finally here in the United States kicking off in New York, New Jersey and Massachusetts. As the only alcohol beverage marching in the 2013 New York Hispanic Day Parade, importer RTD, LLC will be making a splash with the colorful Cuba Libre – Original Formula Rum & Cola® Wrapped Van and Porsche Cayman on Sunday, October 13, 2013.

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Says Ney Patín, Partner and V.P., Sales and Marketing at US Importer RTD, LLC. “The product is very likeable and we are working daily to stock liquor-store shelves through our distributor, Oak Beverages.”

New York, NY (PRWEB) October 14, 2013

RTD, LLC is thrilled to represent its Latin Flavor in this year’s Hispanic Day Parade presenting Original Formula] Rum & Cola® and new artist L O Ese as they join over 10,000 parade participants in celebration of Hispanic Heritage Month in New York City. The brand’s colorfully wrapped promotion van will have the Cuba Libre – Original Formula Bodymotion #22 Porsche Cayman in tow for one million-plus attendees to view.

Rick Stavola, RTD’s Partner and Managing Member is also four-time International Trophy Cup Series, P1 Division Winner of 2013 (marking his inaugural season). The Cuba Libre – Original Formula Van will escort the racecar, Cuba Libre – Original Formula Bodymotion #22 down 5th Ave, a bit slower than the 150 m.p.h. car is used to moving. The Sunday Parade along Fifth Avenue is the highlight of New York's Hispanic Heritage Month’s New York events.

Cuba Libre – Original Formula Rum & Cola® is packaged in a striking red, white and blue can which unfailingly turns heads wherever it’s on show. The brand is supported through both strategic traditional and social marketing opportunities including the chance for consumers to win their own Cuba Libre – Original Formula Party and even a chance to audition as the Next Cuba Libre Girl.

“Cuba Libre – Original Formula Rum & Cola® is all about encompassing Fun, Convenience and Quality. This iconic spirit beverage has Real Rum, Real Cola and is Ready-to-Drink! “As fans, musicians and customers all over New York begin to taste the drink, they can’t get enough and always want another!”, says Ney Patín, Partner and V.P., Sales and Marketing at US Importer RTD, LLC. “The product is very likeable and we are working daily to stock liquor-store shelves through our distributor, Oak Beverages.”

Cuba Libre – Original Formula Rum & Cola® is imported by RTD, LLC.
For On-Premise and Off-Premise retail sales and trade inquiries, please contact Lance Johnson, at Oak Beverages: 845-353-1800, ljohnson(at)oakbev(dot)com.

For Press & Distribution Inquiries:
Natasha Swords
Swords PR
310.422.9173
natasha(at)swordspr(dot)com

For L O Ese Inquiries:
Carlos Marin
Global Traxxx Entertainment
347.679.5207


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