The fact is humans are limited in the number of products that they can be loyal to, and to be part of that finite consideration set should be paramount to all marketers.
(PRWEB) October 17, 2013
In the past two years the retail industry has enjoyed healthy loyalty program membership growth of 26.7%, reaching 2.65 billion members. But, closer inspection reveals decreasing member engagement. Many retail loyalty programs are undifferentiated, lacking value, and require an update.
What can retail loyalty program managers do to overcome poor program performance and reengage their customers?
On Oct. 29 at 1 p.m. EDT, Loyalty 360 will host a webinar titled, “Quick Tips: How to Overcome Poor Loyalty Program Performance and Reengage Your Members,” which will be presented by Kobie Marketing.
During this “quick tips” webinar, attendees will learn:
- Indicators of poor performance
- How to identify if a program redesign is necessary
- Strategies to refresh your loyalty program and tactics to reengage your retail consumers
According to Bram Hechtkopf, VP of Business Development & Marketing, Kobie Marketing, “Member engagement is far more critical to a program’s long term health than high membership rates. Programs must look for any indicators that show a decline in engagement levels, and act before it’s too late.”
Fellow speaker David Andreadakis, VP of Loyalty Strategy, Kobie Marketing, will join Bram as they discuss their insight and experiences in the featured webinar.
“The difference between having a loyalty program and being committed to loyal customers is quite large,” shared Mark Johnson, CEO and CMO of Loyalty 360 – The Loyalty Marketer’s Association.
“Brands realize loyalty is the fulcrum of all marketing, customer experience, and engagement efforts to create a unique and mutually beneficial relationship between the product or brand and the consumer. The fact is humans are limited in the number of products that they can be loyal to, and to be part of that finite consideration set should be paramount to all marketers.”
Marketers are invited to join Loyalty 360 and Kobie Marketing on Oct. 29 at 1:00 p.m. EDT to learn how to upgrade a retail customer loyalty program and reengage customers. For more information, please visit: http://loyalty360.org/conferences/event/quick-tips-how-to-overcome-poor-loyalty-program-performance-and-reengage-yo.
About Loyalty 360:
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.
About Kobie Marketing:
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology, and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Alchemy™, a best-in-class loyalty marketing technology platform. In 2012, Forrester Research named Kobie a leading loyalty marketing service provider, ranking the company highest for its technology platform, customer satisfaction, and program management services. To learn more, visit the new company website at http://www.kobie.com.